Monday, November 30, 2009

Where Your Customers Are

Where Your Customers Are: How Facebook, Twitter and Others Break Down by Age - BNET

BNET reports Nielsen findings.

Facebook, the largest social media network, recently reached 300 million users worldwide — roughly the population of the United States. So do your homework before you approach your customers online. Here's how users on the top social media sites broke down by age in August 2009:

The Big Money's Facebook 50

The Big Money rates companies that it says really know how to use social media (Twitter 12 list coming soon):

"How did we compile this list? First, we defined a universe: A company did not qualify for this list unless its Facebook page(s) had a minimum of 200,000 fans. Within that universe, we rated the companies using a variety of criteria: how often they update their Facebook offerings; the level of engagement demonstrated by their fans; how fast a company’s site has grown; and how creatively the companies are using their Facebook presence, as evaluated by a distinguished panel of outside judges"

Without further ado....The Facebook 50.

Monday, November 23, 2009

Data on Twitter Decline Stacks Up

Data on Twitter Decline Stacks Up - eMarketer

NOVEMBER 20, 2009

Tweeting no more?

First, spectacular growth. Then a summertime slowdown.

And now, in fall 2009, US traffic to is declining.

According to data provided to eMarketer by Nielsen, traffic to was down a dramatic 27.8% between September and October 2009, falling to 18.9 million unique visitors. Nielsen is the latest in a list of research firms reporting declines at comScore said unique visitors were down 8.1% in October, while Compete reported a 2.1% decline.

It has not been unusual to see wide shifts in Twitter traffic readings among Web measurement firms, and different methodologies likely account for the varying visitor counts. But one thing is clear: traffic to the Website is declining month over month after a period of huge gains.

The decrease in visitors could mean either falling interest in Twitter or simply migration to other platforms, such as third-party applications and mobile access.

Free Social Media Guidelines White Paper

Free Social Media Guidelines White Paper from Cision

Download this new Cision White Paper and learn how to develop effective, organic social media guidelines that keep your firm authentically engaged in online communities, including:

  • Who will speak officially about your organization, and about which topics
  • Who will grant permission to discuss new products, company initiatives and industry trends
  • How to respond to online criticisms of your company, and prevent or survive a social media “crisis”
  • Ways for employees to authentically engage in social media interactions without speaking for the company
  • Standards and advice for employee conduct on their personal pages.

Disclosure: Nothing. I have nothing to do with Cision and don't even use their products, but they do publish some excellent white papers. stl

Saturday, November 21, 2009

How Much Time Should I Spend On Social Media

How Much Time Should I Spend On Social Media

From Chris Brogran:
How much time should you spend on social media? In some ways, the answer is: “how long is a piece of string?” And yet, you can set up some simple guidelines. They might be a bit different than you think. By the way, I’m writing these from a business perspective, but remember that I think of religion and nonprofits and all kinds of other applications as business-related, too.


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