Monday, November 23, 2009

Data on Twitter Decline Stacks Up

Data on Twitter Decline Stacks Up - eMarketer

NOVEMBER 20, 2009

Tweeting no more?

First, spectacular growth. Then a summertime slowdown.

And now, in fall 2009, US traffic to Twitter.com is declining.

According to data provided to eMarketer by Nielsen, traffic to Twitter.com was down a dramatic 27.8% between September and October 2009, falling to 18.9 million unique visitors. Nielsen is the latest in a list of research firms reporting declines at Twitter.com. comScore said unique visitors were down 8.1% in October, while Compete reported a 2.1% decline.

It has not been unusual to see wide shifts in Twitter traffic readings among Web measurement firms, and different methodologies likely account for the varying visitor counts. But one thing is clear: traffic to the Twitter.com Website is declining month over month after a period of huge gains.

The decrease in visitors could mean either falling interest in Twitter or simply migration to other platforms, such as third-party applications and mobile access.

2 comments:

Frank Fortin said...

Twitter's web platform is probably the least user-friendly of any of the platforms. ... so many people I now are using everything BUT the website. So I don't trust these numbers. Twitter seems more influential and important than ever.

steve.levine@texmed.org said...

I completely agree, Frank. Hootsuite, UberTwit, etc... are so much easier and useful. If the numbers just come from twitter.com use, they are WAY low.

TweetMeme

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