Thursday, December 17, 2009

Five Tips for Effective Blog Writing

Five Tips for Effective Blog Writing -- from Paul Gillin's Blog
In a couple of recent entries, I discussed tricks for coming up with ideas for entries for your blog. Now let’s look at how to express them with clear, search-friendly writing.

Wednesday, December 16, 2009

More Associations Embrace Social Media

Association News - November 2009 [24 - 25]

More and more association executives are embracing social networking as an important new tool. Everything from Facebook to Twitter to YouTube is helping people with common interests to assemble online, share important information, and make valuable contacts and connections.

Scott Briscoe, the American Society of Association Executives' editor-in-chief of new and social media, notes that the rising popularity of social media has reduced the need for association-sponsored networking. He states, "You don't need the association or middleman to do that anymore. The implications of this for associations are significant."

For those association executives who are now restructuring their organization's communications strategy to include social media, the task may seem daunting. Mostly, though, it is just a matter of careful research, planning and gauging what members want. There are potential pitfalls.

Briscoe concludes, "You can't go into this with the idea that you are going to be able to control it. In social media, associations will often have to be participants rather than leaders."

Tuesday, December 15, 2009

6 Reasons Your Organization Should Get a Twitter Account

6 Reasons Your Organization Should Get a Twitter Account

From Lee Aase at Mayo Clinic:

  • Brand Protection

  • Scalability

  • Serving Stakeholders

  • Increasing News Coverage

  • It's Free

  • Listening and Engagement

5 Ways to Increase Amount of Comments on Your Blog or Website

5 Ways to Increase Amount of Comments on Your Blog or Website

For people who are just starting out in the world of blogging one of the most frustrating things that crop up is the lack of blog comments that you receive. This even happens to more established blogs who suffer from a lot of lurkers (people who read the blog without ever announcing themselves) rather than people leaving comments. If you are lucky enough to get comments they can be the lifeblood of your blog and a great source of additional content and go on to be a whole new element to the blog on their own.

So what can you do to get more comments on your blog? I wanted to share some tips that have been very effective for me during the course of building all the blogs that I am involved with.

Wednesday, December 9, 2009

Figuring Out the Groundswell Ladder for Your Demographics

I know this tool is limited -- it sure would be nice if it let us pick, say, physicians of all ages who live in Texas -- but it doesn't. It does, though, give you a quick way to categorize how various demographics fit within the Forrester Groundswell ladder.

Tuesday, December 8, 2009

Who Tweets? One in Five Internet Users

Been meaning to post this demographic update of regular Twitter users for a while (Pew published the article Oct. 21, but I've been too busy twitting and facebooking and working.)

10 Ways To Grow Your Twitter Influence

10 Ways To Grow Your Twitter Influence « Knowledge Enthusiast:

How do you grow your influence and measure it on Twitter?

That is the question that many companies, organizations and individuals are trying to answer, now more than ever.

Edelman create a popular tool that measures an individual’s importance on Twitter called TweetLevel. This tool can help you understand and quantify the importance levels of Tweeters and their usage of Twitter. However, judging a person’s true level of ‘influence’ is tough to define, even though many people have provided a great start.

While doing research for this blog post, I came across several great articles, blog posts and resources to share. Kevin Rose, the founder of Digg, wrote a great piece
about 10 Ways To Increase Your Twitter Followers. Social media expert Brian Solis has a post about Make Tweet Love – Top Tips for Building Twitter Relationships and has an excellent resource titles How to Attract and Influence People on Twitter.

With all this information on this topic, I brainstormed my own list of tips for my readers to share ways to boost your ranking on this social media platform. Below you’ll find my top 10 ways to grow your Twitter influence.

Note: All the links to these articles are on the Knowledge Enthusiast site linked at the top.
Note 2: I tried several times to use Edelman's TweetLevel measuring tool and it never did work.

Thursday, December 3, 2009

The Ultimate Guide for Everything Twitter

ICT WATCH BY : KING ALIBABA: The Ultimate Guide for Everything Twitter:

Twitter isn’t just a cute way for keeping in instant touch with friends on mobile phones anymore. It has ramped up quickly to be the search engine of choice for some with its human driven results.

Applications galore allow you to find friends all over the world with similar interests and keep up with them in real time.

Businesses can form instant direct relationships with their customer bases simply by signing up and using the service regularly, and according to the models Twitter is trying out, they will soon be able to advertise to the Twitter community as well. It has grown into a behemoth that is hard to get your hands around, which is why we’ve put this article together for you.

We’ve compiled an alphabetized glossary here for you so that you can just scan down the list and find the term that you are looking for, as well as a list of popular Twitter applications and instructions for incorporating Twitter into your website and blogs.

Tuesday, December 1, 2009

Social Media: Tricks of the Trade for Advocacy Campaigns

Check out this SlideShare Presentation from Lee Aase of the Mayo Clinic.


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