Friday, December 17, 2010

13 Tips to Maximize Your Time Using Social Media

From the folks at Brainzooming
It’s pretty common knowledge that implementing an effective social media strategy takes time. That makes tips on how to maximize your social media productivity, such as those shared by Todd Schnick, co-founder of #Innochat, on his strategy for allocating your time very valuable.

Wednesday, December 15, 2010

How to Implement a Winning Social-Media Function in Your Organization : MarketingProfs

From the great folks at MarketingProfs

Social media is a transformational phenomenon that is changing the way businesses are creating and sharing corporate and marketing messages and collecting feedback, internally and externally, with their prospects and customers.
As social media gets inducted into businesses as a strategic communication and marketing channel, it requires a radical redesign of business processes and a fundamental rethinking of the way businesses function.
In this article, we look at the four phases of implementing a social-media management system in your business: assessment, planning, execution, and analysis—all with a feedback mechanism that continuously monitors and optimizes for the best performance.

Thursday, December 9, 2010

Green Eggs & Facebook: 15 Social Media Tips from Dr. Seuss

From the good folks at Communitelligence:
The older I get the more I realize how smart my mother and Dr. Suess are.
Yes, Dr. Suess may have some crazy rhymes and guys drawn in his books. However, if you look at the core of his thoughts and words, the man was brilliant. I think he can teach us some nice lessons in regard to social media.

Tuesday, December 7, 2010

38 Twitter Best Practices for Nonprofit Organizations

From DIOSA Communications:

Excellent list: Everything from "Authenticity before marketing. Have personality. Build community." to "Repeat your most popular Tweets." to "Ask your followers to "Please RT!""

Monday, November 29, 2010

How Medical Societies Can Stay Relevant

From Dr. Bryan Vartabedian at www.33Charts.com

How relevant are professional physician organizations in 2010? Why should a doctor join the American Medical Association or any other local physician organization? As the freestanding medical practice in the United States becomes part of 20th century history, the question is almost profound. 
I believe as the role of the physician changes over the coming generation, cohesiveness and representation may once again evolve to be critical. I’m quite certain that physicians will come to be organized in ways and for reasons that we can’t predict.
Here are a few things that medical societies can do during this transformation:
  1. Plan for the 21st century doctor.
  2. Figure out what brings value to this next generation of physicians.
  3. Identify real leaders.
  4. Facilitate physician dialog.
  5. Recognize that doctors are increasingly employees.
  6. Plan for the coming of the digital natives.

26 Twitter Tips for Enhancing Your Tweets

From Debbie Hemley at Social Media Examiner
Almost anyone these days can throw together 140 characters and call it a tweet. But to use Twitter for maximum business impact there are many tried and true content sources ready to be used. In this post I’ll introduce practical ways to use good content for your tweets, everything from A to Z.

6 Easy Ways to Get More Visitors to Your Blog

From the good folks at HubSpot
A blog is an important asset to any business. It allows you to gain visibility as a thought leader, engages your audience in conversation, and acts as link bait. But you can only reap these benefits if you can actually get visitors to your blog. By now, we all know that content is king and that creating remarkable content on a regular basis will pay off sooner or later. But here are some simple strategies you can apply to each of your blog posts that will make your blog traffic soar quickly.
We try to do all of this at Blogged Arteries. Are we hitting the mark?

Wednesday, November 24, 2010

More Than 250 Million People Use Facebook on a Daily Basis

From Mashable:

Facebook founder and CEO Mark Zuckerberg just shared that his company has more than 500 million members, and more than half of them use Facebook every day, with growth ccelerating thanks to mobile.

Friday, November 19, 2010

Seven Steps for Live-Tweeting Success

From NTEN: The Nonprofit Technology Network:

I like to live tweet real news events, not just conferences, so I found these seven tips a good checklist to work from.

Live-tweeting -- the kind of tweeting where you replay to your Twitter followers what people are saying at an event in real time -- is something that seems to be gaining popularity at conferences around the nonprofit circuit. It can be fun to do on your own (like at NTC 2011), but it can have real benefits for your organization too.
Small or large scale, live-tweeting is a great way for your organization to create buzz, join conversations, draw attention to your causes, and gain credibility (and followers!) -- all at a relatively low cost (your time). And although there's no "right way" to live-tweet, not everyone is great at it either and it can sometimes come off haphazardly. If you're looking to try live-tweeting for your own organization, follow these guidelines for success:

Sunday, November 7, 2010

Open Community - a social media book just for association execs

A new book from Maddie Grant, CAE, and Lindy Dreyer.
Written for the complicated and quirky world of associations and membership organizations, Open Community is about how associations can—and why they should—build community online. (Not to be confused with building a successful private social network. That’s just one small part of a really big picture.)
The book is a collection of big ideas. The simple yet far-reaching concepts, framed by our own definition of Open Community, describe how to approach the inevitably long and complex process of building community online in such a way as to help your association succeed. The concepts in Open Community are actionable and applicable to any association, large or small.

Friday, November 5, 2010

21 Ways Non-Profits Can Leverage Social Media

Lots (21 to be exact) of good tips from Social Media Examiner

Are you blogging? Using Facebook, Twitter, LinkedIn, and YouTube to your best advantage? And don't forget about tools like EventBrite and ShareThis.

Tuesday, November 2, 2010

HOW TO: Post Status Updates on Other Facebook Page’s Walls as a Nonprofit Admin [via Tagging]

From Nonprofit Tech 2.0 :: A Social Media Guide for Nonprofits

The title of this blog post may be a bit of mouthful, but Facebook Tagging is very simple. That said, many nonprofits still don’t know how to do it. Without fail, every time I demonstrate Facebook Tagging in a social media training there is always a resounding “Wait… hold up! How did you do that? Can you please show it again?”

Here you go… showing it again.

The Slippery Slope of Association Blogger Outreach

From Mizz Information:

It's not often that two of my favorite things to blog about happen to intersect but today you're in luck. Mom blogger drama has made its way to the association world. Score. But actually this is a post I've been meaning to write for a while about a topic that I am sort of torn about: associations doing blogger outreach campaigns.

To summarize the two links above, in case you don't feel like clicking, the Corn Refiners Association (CRA), embarked on a blogger outreach campaign to try to dispel some of the bad press High Fructose Corn Syrup (HFCS) has been getting. They gave a group of mom bloggers gift certificates (I'm not sure of the amount) in exchange for their participation in an informational webinar and a blog post hyping how HFCS is actually not bad for you.

Thursday, September 9, 2010

60 Proven Ways to Increase Your Online Marketing Influence

From Jeanne Hopkins at Hubspot:

On July 7, in the late afternoon, I tuned in to The Influencer Project. For the next 60 minutes (actually it was closer to 62 minutes), I listened to 60 online experts tell at least one proven way to increase your influence online. We’re talking real experts like David Meerman Scott, Anne Holland, Brian Solis, Todd Defren and our own Mike Volpe, and all of the unmentioned names are equal in expertise to those I mentioned. While some of the advice was obvious, like create valuable content or get on Facebook, what resonated was that these experts – all of whom have influence online, so they do know what they’re talking about – were passionate about their one or two tips.

As a sponsor for this event we have permission from ThoughtLead, the program organizers, to offer our community both the audio file and the complete transcript. For those of you who don’t have 62 minutes to spare, I’ve taken the liberty of shortening it even more – to 60 sentences.

This will give you the headlines, but you may want to take the additional time and understand why these experts came up with their practical advice. I cannot remember when I've received this much solid advice in such a short amount of time.
Read more

Wednesday, September 8, 2010

A Beginner’s Guide to Facebook Insights

From Ekatarina Walter at Mashable
You have created a Facebook Fan Page. Now what? I bet these questions come to mind: “Is my page a success?” “Who is engaging with us?” “Is our engagement effective?” “Does our content strategy work?”

The Facebook Insights dashboard will help you answer some of these questions. As defined by Facebook, “Insights provides Facebook Page owners … with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners … are better equipped to improve their business with Facebook.

So what’s the best way to use this relatively new tool? We’ve outlined some steps below that should have you measuring Facebook engagement in no time.

Confessions of a Twitter Tag Abuser

http://gigaom.com/collaboration/confessions-of-a-twitter-tag-abuser/:

For those of us who use Twitter tags purely for adding a layer of sarcastic commentary to our tweets, the idea of using tags properly — to categorize tweets and make them easier for others to find — may seem a little humdrum. But as I realized last week, using Twitter tags properly can help you to reach a much broader follower base.

Users Over 50 Double Social Networking Use in a Year

From ClickZ

U.S. Internet users aged 50 and over have dramatically increased their use of social networking services over the past year, according to data from the Pew Research Center.

A research report titled "Older Adults and Social Media," based on telephone interviews with over 2,250 respondents in April and May this year, found that 42 percent of users in that age group claimed to make use of services such as Facebook and Twitter, compared with 22 percent that claimed to do so in April 2009. Among that group, users aged 65 and over demonstrated the most significant growth, with twice as many using social networks in 2010 than in 2009.


Tuesday, August 17, 2010

Online Video Continues to Grow Among U.S. Users | ClickZ

From ClickZ

Internet users in the U.S. are continuing to consume greater amounts of online video content, according to comScore's July Video Metrix data.

The measurement firm estimates the average online video viewer consumed a total of 882 minutes, or 14.7 hours of content in July, representing a 12 minute increase per person, compared with June.

Tuesday, August 3, 2010

Social Media Use up 43% in US

From Nielsen Wire
Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase) according to new research released today from The Nielsen Company. The research revealed that Americans spend a third their online time (36 percent) communicating and networking across social networks, blogs, personal email, and instant messaging.

How to Be a "DJ" Content Curator on Twitter

From Angela Dunn at blogbrevity:

A Content Curator is a DJ. On Twitter, you are mixing content, content that the audience you hope to engage will find--not only interesting--but, irresistible, irresistible enough to comment on, @reply, retweet, share, like, etc. Ultimately, you hope your followers will enlist their followers to follow you because of your great content. Some call it a tribe, but think of it as your own club, a club where you are the DJ and people come to have a good time. As a Content Curator, you should be entertaining. Those who follow you should have access to the best content already disseminated for them. You get to exchange ideas about this great content, learn something new, maybe even change your opinion. Ultimately, when your friends or followers share your curated content with their friends, THEY look smart and cool.

Wednesday, July 28, 2010

How To Write A Mind Blowing Headline For Twitter

From JeffBulas.Com:

Twitter is a great way to promote and market your content and the challenge with Twitter for business marketers is that you only have 140 characters to get your message across and your link clicked on. The most important element to make that happen is a great headline to make people click on that link. So in essence Twitter has brought back the art of the headline which has never gone away but Twitter has highlighted its importance.

So what are the important elements in creating and writing a “great headline” and why is it so important?

Saturday, July 17, 2010

Eight Tips for Optimizing YourYouTube Videos

From Marketing Profs
http://www.marketingprofs.com/articles/2010/3566/eight-tips-for-optimizing-youtube-videos

Creating a YouTube video that's relevant to your business is an excellent way to boost your company's exposure.



According to Nielsen NetView, YouTube had more than 112 million unique visitors who streamed video more than 6.6 billion times in January, making YouTube the top online video brand and the fifth most-visited US website overall.



And according to Forrester Research, "any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index."



Those facts make a compelling case for investing a little time and energy in video—specifically, YouTube search engine optimization (SEO)—to make sure people find your video (and your business)



It doesn't matter how great your video is; if people don't know it exists, it doesn't have much business value. If your intended audience is to find your video, you need to optimize it for maximum visibility in Google and other search engines.



Here are eight tips for optimizing YouTube videos.

Monday, July 12, 2010

Social Sharing Adds 30% to Email CTRs

From Shel Holtz, Communicator
Email marketing messages with a social sharing option generate 30% higher click through rates than emails without these features. So says a new survey by Get Response - as well as anecdotal evidence that the rules governing email and social media communication are increasingly becoming blurred.

Wednesday, July 7, 2010

Social Media Monitoring Tools - How to Pick The Right One

From Convince & Convert

Post by Katie Van Domelen, the social media manager at Off Madison Ave in Tempe, Arizona. She specializes in social media strategies that lead to actionable plans to achieve real world objectives.
I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization.

Tuesday, June 29, 2010

Social networking sites: 10 mistakes organizations make

From the Washington Post
Simply creating an account on Facebook or Twitter rarely equates to being plugged in. Consultants said many organizations spend ample time and resources on social media without seeing much return. Here are 10 common mistakes that they see businesses, nonprofits and government agencies make.

Most Multitask While on Facebook

From MarketingProfs

Facebook users spend an average of 7.3 hours a week using the social site—roughly one-third of the amount they spend online—and while on Facebook, most are multitasking online, such as searching the Web or shopping and researching products, according to a survey from Morpace Inc.


Wednesday, June 16, 2010

How to Make the Most of Your Twitter Profile Page

From Mashable
Whether you’re new to Twitter or are a veteran Tweeter, chances are you give more thought to the content of your Tweets than your profile page. But optimizing your Twitter page is fairly simple and there are a number of tools to help you get the job done.

We’ve showed you how to create a better profile picture and how to organize your Twitter account, and now we’re going to show you how to make the most of your Twitter profile page.

And don't forget to follow TMA on Twitter.

Thursday, June 10, 2010

Social Media Slides eBook

From HubSpot:


HubSpot has compiled 27 statistics, soundbites, and slides from a variety of sources, including marketing thought leaders and research institutions. Click through the presentation on this page for a preview, and then download the entire presentation as a PPT file and PDF file for your own use.

This Social Media Slides presentation includes 27 slides on:

  • Social Media Marketing Statistics
  • Definitions and Explanations of Social Media
  • Free and Paid Social Media Tools
  • Social Media ROI Statistics

10 Mobile Technologies to Watch in 2010 and 2011

From Gartner Inc.:

(Thanks to our friends at Fusion Productions for sharing this.)

Gartner, Inc. has identified 10 mobile technologies that will evolve significantly through 2011 in ways that will impact short-term mobile strategies and policies. Investments in mobile applications and technologies will increase through 2011 as organizations emerge from the recession and ramp up both business-to-employee (B2E) and business-to-consumer (B2C) mobile spending.

"We are highlighting these 10 mobile technologies that should be on every organization's radar screen," said Nick Jones, vice president and distinguished analyst at Gartner. 'These mobile technologies were selected because they will evolve in ways that affect corporate strategies, significant numbers of customers or employees will adopt or expect them, or they will address particular mobile challenges that organizations will face through 2011."

The 10 mobile technologies to watch in 2010 and 2011 include:

•Bluetooth (3 and 4)
•The Mobile Web
•Mobile Widgets
•Platform-Independent Mobile AD Tools
•App Stores
•Enhanced Location Awareness
•Cellular Broadband
•Touchscreens
•M2M (Machine-to-Machine)
•Device-Independent Security

Wednesday, June 2, 2010

The Social Pulpit: Barack Obama's Social Media Toolkit

From the good folks at Edelmen PR - 2009

I've had a paper copy of this sitting around on my desk for a while. As I looked at what was missing from this blog, I realized I never linked to this tidy 13-page document.

An excerpt:

Obama has already succeeded in changing the way strategists think about engineering electoral victory. But, the lessons learned from his campaign won’t just be applied to future elections. Nor will they be limited to governing how the president relates to the American people. By combining social media and micro-targeting in the manner that it did, the campaign revealed force multipliers that are already being adopted by advocacy groups pushing their own issue agendas.

Smart businesses will embrace this public engagement model as well, particularly in how they ladder engagement among natural allies such as customers, employees, retirees and suppliers. Otherwise, businesses will be at a significant tactical and strategic disadvantage when their critics and competitors create a groundswell of their own.

By examining the social media success of Obama’s campaign and understanding the ways that advocacy groups are incorporating these lessons into their own engagement programs, businesses can learn what is required to remain relevant in this new environment by retooling their communications efforts to successfully leverage social media.

Monday, May 24, 2010

LinkedIn Top Social Site in Corporate America

From MarketingProfs
Among the employees of the nation's largest corporations, LinkedIn is the most popular social networking site, according to a report by NetProspex, which also found that the employees of Microsoft are the most actively involved in social networking, followed by those of eBay, Amazon, and Walt Disney.

Overall, 43% of employees of large corporations have a membership on LinkedIn. Facebook is a distant second (11%), while Twitter, at 3%, has been gaining traction.

Thursday, May 20, 2010

21 Rules for Social Media Engagement

From Mashable

Social media is reinventing marketing, communications, and the dissemination of information. While businesses now have access to these rich channels, the true promise of social media lies in the direct connections between people who represent companies and the people who define markets of interest.

Today, many businesses approach this with the establishment of social media guidelines and policies. This is indeed an important step, and not one worth economizing. But it’s also not enough. I highly recommend establishing official procedures that remind representatives of the importance and privilege of engagement.

The openness of popular networks is trivial. Any business can join and create a profile. It’s the devices we employ, the intentions that motivate engagement, and the value we offer that dictate the significance of the brand-specific social graphs we weave. It’s a simple investment in either visibility or presence. In social media, just like in the real world, presence is felt.

As social media continues to evolve, defining the “rules of engagement” will encourage thoughtful interaction that benefits the business, brand, customer, peers, and prospects at every touchpoint. In the end, we earn the attention, relationships and business we deserve.

Tuesday, May 18, 2010

Seven Things Your Organization Must Do Because Of Social Media

From Forrester Blogs

In the mid- to late-90s, many business leaders observed the advent of the Web and asked the wrong question: “What will the Internet do for us?” Instead, they should have been asking, “What will the Internet do to us?”

The difference between these two questions is the difference between a false sense of security and a necessity for action. It’s the difference between Amazon organizing itself around the online channel in 1994 and Barnes & Noble opening an e-commerce site in 1997—today Amazon is worth $55.7B and Barnes & Noble has a $1.1B market cap. It’s also the difference between newspapers struggling with a 70% decline in classified advertising over the course of a decade and eBay seeing revenues increase over 1900% in the same period.

Today, many business leaders are again asking the wrong question: “What will social media do for us?” instead of “What will social media do to us?” The difference between those two questions will define the business winners and losers of the next decade. Let’s explore what social media already is doing to business and how organizations must adapt.

7 Tips to Brand Yourself on Twitter

From RISMedia


There is a new wave of communication and lead generation opportunities in 2010, among them are social media platforms like Twitter. As one of the most prominent social networking platforms, Twitter is a great place to connect with people and give “tweets” of information about what is happening in your market. Twitter can also be the first place that people learn about who you are, what you do and why you are valuable to follow online.

With that in mind, think of Twitter as an extension of your business. Now, more than ever, it’s important to create a brand that helps your business stand out from the rest. You wouldn’t go to a networking function without business cards that include your company information, your phone number and a description of what you do, so make sure your Twitter account does. Consistency is the key when you are building and communicating your brand, no matter if it’s traditional advertising or new social media platforms.

Twitter even provides users the opportunity to brand themselves and their business. When signing up for Twitter, you are given the opportunity to use one of their template “skins” to showcase yourself or to create your own custom skin. By creating a custom branded Twitter skin you can showcase your own colors, your slogan or tag line and even your logo, further branding you and your business. With a custom Twitter skin that matches the branding of your business website, you are enhancing the probability that potential clients will remember you and your business.

Here are some simple tips to keep in mind when creating your own, custom-branded Twitter skin once you have created your account:


Friday, May 14, 2010

How To Live Tweet A Conference

From Mark Stelzner at at inflexion advisors

I received an email on Monday from a respected colleague who asked, “I’ve followed you on Twitter for some time now and always find your live conference coverage to be extremely helpful. How exactly do you go about live tweeting? Is there a protocol? Do other conference attendees find it annoying? Give me a few tips and tricks when you have a second.”

Although I am by no means the master in this area and there is no formal protocol, here are some common sense ideas to get you clicking away in no time.

Monday, May 10, 2010

The Psychology of Social Media

From SocialSteve's Blog

Now I am not a psychologist, but I play one on TV … but seriously, I have always been interested and curious with the phenomenon of human behavior and what motivates individuals to do certain things. For me, the most fascinating platform to examine the driving force behind human action is social media as this is where I vest much of my personal and professional time.

So this week I have given the question, “Why do people engage in social media channels and what motivates them to reveal or filter their thoughts” much conscious (and subconscious) thought. I realize that the answer to this question is not applicable straight across the board. The response can vary across age groups, gender, geography, income-level, period of one’s life and any other demographics you can think of. But as a marketing professional, it is our duty to understand the audience we serve.

So here are some thoughts, so far from an exhaustive list, but hey, let’s get this conversation started.

Friday, May 7, 2010

16 Tips for Successful Online Video Marketing

From SocialMediaExaminer:

There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. That’s a pretty impressive stat!

Online video marketing is attractive to many businesses today for numerous reasons. Making videos and posting them online is fairly inexpensive. Plus, online videos stay online forever. If you spend the money to record once, your video could still be getting views a year from now.

In addition, social media sites and video go hand in hand and most sites encourage video posting and sharing. The viral video opportunities are endless when you use the right strategies to create and post your videos online.

If you’re new to video, or have been thinking about flipping on your camera for the first time, here are some tips and strategies to get you going.

Tuesday, May 4, 2010

ReTweets Are King - MIT Researchers Say

What is Twitter, a Social Network or a News Media? - WWW'10
Twitter, a microblogging service less than three years old, commands more than 41 million users as of July 2009 and is growing fast. Twitter users tweet about any topic within the 140-character limit and follow others to receive their tweets. The goal of this paper is to study the topological characteristics of Twitter and its power as a new medium of information sharing.

We have crawled the entire Twitter site and obtained 41.7 million user profiles, 1.47 billion social relations, 4,262 trending topics, and 106 million tweets. In its follower-following topology analysis we have found a non-power-law follower distribution, a short effective diameter, and low reciprocity, which all mark a deviation from known characteristics of human social networks. In order to identify influentials on Twitter, we have ranked users by the number of followers and by PageRank and found two rankings to be similar. Ranking by retweets differs from the previous two rankings, indicating a gap in influence inferred from the number of followers and that from the popularity of one's tweets. We have analyzed the tweets of top trending topics and reported on their temporal behavior and user participation. We have classified the trending topics based on the active period and the tweets and show that the majority (over 85%) of topics are headline news or persistent news in nature. A closer look at retweets reveals that any retweeted tweet is to reach an average of 1,000 users no matter what the number of followers is of the original tweet. Once retweeted, a tweet gets retweeted almost instantly on next hops, signifying fast diffusion of information after the 1st retweet.

To the best of our knowledge this work is the first quantitative study on the entire Twittersphere and information
diffusion on it.

Fascinating stuff in this paper. Link takes you to full PDF of the research findings, plus slideshow.

7 Actionable Facebook Tactics for Marketers

From ClickZ networks:

Facebook has grown too big for marketers to ignore. Over 117 million Americans visited Facebook in March 2010 and the average visitor spent almost seven hours during the month on the site, as tracked by Nielsen. According to comScore, from March 2009 to March 2010 Facebook's unique visitors increased about 90 percent and its average minutes per visitor increased almost 50 percent.

To show that there's been a tipping point, traffic to Facebook has exceeded traffic to Google since the week ending March 13, 2010. From a marketing perspective, it's important to note that Facebook, like Google, has become a major referrer of traffic. For example, Starbucks has over 7 million Fans (or, in Facebook-speak, "people who like it"). Furthermore, Facebook is the most searched term across search engines, according to Experian Hitwise. Marketers should also note that Facebook is becoming device indifferent. While computers are the preferred device for checking Facebook, 46 percent of the under 35 demographic use their mobile phone to access Facebook, based on Retrevo's October 2009 Gadgetology Report.

While Facebook was initially used by entities with small budgets, such as advocacy and not-for-profit organizations, now, everyone's using it. Facebook is a "must have" for every marketer whether you're a retailer, brand, or media entity. Even companies in regulated industries, whose legal and compliance hurdles make social media a challenge to implement, are using it. For example, TIAA-CREF, a well established financial services company, just launched its "Raise the Rate" campaign on Facebook.

But Facebook requires a different approach from other forms of marketing messaging and engagement. To develop and expand your Facebook marketing strategy, here are seven actionable tactics:

Monday, May 3, 2010

Twitter Catches Up With Facebook in Awareness, But Not in Useage

From MarketingProfs

The number of US consumers who say they are aware of Twitter has surged to 87% in 2010, up from 26% a year earlier; but despite that near-ubiquitous awareness, just 7% of the population—approximately 17 million Americans—use Twitter, according to a survey from Edison Research and Arbitron.

By comparison, 88% of surveyed consumers age 12+ say they are aware of Facebook, and 41% maintain a profile page on Facebook, roughly six times more than those who use Twitter; however, active Twitter users—those who access the site at least once a month—are over three times as likely as other social network users to follow brands: 51% vs. 16%, Edison and Arbitron found.

Wednesday, April 28, 2010

21 Creative Ways To Increase Your Facebook Fanbase

From Social Media Examiner

If you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist.

People must be lured to your fan page. And there are some good and bad ways to go about doing this. In this article, I’ll share a big myth and 21 ways to drive more fans to your Facebook fan page. (Though Facebook recently changed the “Become A Fan” button to the new, omnipresent “Like” button – and a fan page is called a “Business Page” or “Facebook Page” – we can still call them fan pages and people who join are fans!)

Associations Experiment With Social Media

From AudienceDevelopment.com

Thanks to Don Dea at Fusion Productions for pointing this out.

A recent research report, “Web 2.0: How Associations Are Tapping Social Media” from the Angerosa Research Foundation, the nonprofit research arm of Stratton Publishing and Marketing, says association publishers are following the trend toward social media. According to the survey, 57 percent of the more than 300 associations surveyed have tried at least one social networking application and more than one-third of associations have set up their own social media site. Meanwhile, 61 percent of associations report they have at least one blog, which are typically being used for general conversations (51 percent), conference-related issues (44 percent), magazine-related issues (32 percent) and messages from the CEO (22 percent).

Many respondents say they’re turning to the networks. Forty-three percent are using Facebook, 35 percent are using LinkedIn, 31 percent are on YouTube and 16 percent are on MySpace.

Thursday, April 22, 2010

Five Reasons Why Mobile Marketing Is Prime for B2Bs—And Five Key Questions B2B Marketers Should Be Asking

From MarketingProfs

Thanks to our friends at Fusion Productions and Digital Now for sharing this article:

In the B2C space there's a lot of buzz around mobile marketing, but in the B2B sector it's more likened to a whisper. Yet amid the low level of mobile chatter, B2Bs are missing out on super-sized opportunities for integrating a valuable new brand touch point for their customers and establishing a dynamic new communications channel with professional audiences.

Make no mistake about it, mobile has arrived—and it's changing how (and where) business professionals communicate with one another and how (and why) they interact with B2B brands.

And for B2Bs, mobile's arrival means their marketing must also change if they want to maintain a presence in the media where their audiences have already migrated.

On that imperative, here are five reasons why mobile marketing is prime for B2Bs, along with five key questions that B2B marketers should be asking themselves:

Wednesday, April 21, 2010

5 Twitter Management Tools You Can't Live Without

From Lee Oden at SocialMediaToday

Without a doubt, one of the most popular shiny new objects of many social media marketing programs is Twitter. There are Twitter books, Twitter conferences, Twitter blogs and numerous articles devoted to Twitter marketing. Unfortunately, there’s not enough time left over after reading all the promises of marketing nirvana from using Twitter to actually implement recommendations.

Fortunately, social media masterminds at companies like Seesmic, TweetDeck and HootSuite — to name a few — have developed tools to make our Tweeting lives easier. Or at least more efficient. We use such tools here at @toprank to grow our own Twitter presence as well as for clients on a daily basis and have learned quite a bit about Twitter best practices and which tools work best.

Here are five Twitter account management tools to help you keep your Twitter activity in check – whether you tweet for one account or many.

Tuesday, April 20, 2010

Plugin: Live Twitter Feeds Into Powerpoint!

From Digital Buzz Blog

I thought I had mentioned these tools on the FB4TMA blog previously, but went looking for it and couldn't find it there. So here goes:
There isn’t a conference or professional gathering lately that doesn’t give a special #hashtag to the event so it can be tracked and trended on Twitter as the audience tweets about how good, bad or ugly the presentation is. I stumbled across this cool looking twitter plugin for Microsoft Powerpoint that basically lets you insert one of 4 live twitter feed apps into your Powerpoint slides starting with a scrolling twitter ticker bar right through to a live crowd meter, voting tool and feedback slide.

Monday, April 19, 2010

Facebook Users Promote Fan Page Brands

From MarketingProfs
Brands that market their products using Facebook may have a distinct advantage over their competitors: 41% of Facebook users say the primary reason they join a fan page is to let friends know what products they support, and 68% say a positive referral from a Facebook friend makes them more likely to buy a specific product or visit a certain retailer, according to a survey from Michigan-based market research and consulting firm Morpace.

Some 37% of Facebook users cite coupons and discount offers as among the primary reasons they join a fan page, but many join to otherwise engage with a brand: 35% say they want to stay current on new products and 31% want to learn more about the company itself.

Thursday, April 15, 2010

Think it. Tweet it. TexMed 2010

The Twitter hashtag for TexMed 2010 is #TexMed2010. See you in Fort Worth.

Wednesday, April 14, 2010

Targeting older voters online: Google it, baby

From The Daily Caller - Breaking News, Opinion, Research, and Entertainment
In recent election cycles, political campaigns’ successful leveraging and integration of technology into their political, communications and fundraising work has been increasingly evident. However, many political operations continue to treat online as simply a box that needs to be checked, or something done just to communicate with younger voters. The prevalence of both conclusions is a pet peeve of all online strategists, but data that emerged this week suggests that the latter should particularly be so, with it becoming increasingly clear that it’s not just the kids who hang out online— more and more, it’s Mom, Dad and grandparents, too.

Monday, April 12, 2010

Twitter's like a box of chocolates, or, Health care hashtags

From Health B2B Marketing:

Apologies to Forrest Gump, but you truly never know what you’re going to get out of Twitter.

Like many of you, I follow some common hashtags for our industry on Twitter: #hcmktg (short for health care marketing), #hcsm (short for health care social media) and #healthIT. Lately, I seem to be posting more to and learning more from #healthIT. Just this morning, I saw a tweet from a handle I haven’t yet noticed: @icd10watch, which is run by journalist Tom Sullivan. ICD-10 Watch promotes a website developed by MedTech Publishing and sponsored by InfoSys. With the HIPAA 5010 transition deadline approaching fast and the ICD-10 deadline not far behind, the folks at InfoSys are smart to position themselves as a visible leader in the space.

Editor's note: I really like to follow #hcsm. Users of this tag have a regular Sunday night Twitter discussion that is often fascinating. (stl)

Thursday, April 1, 2010

Facebook 125: Creating Community in Your Facebook Group

From the always-excellent Lee Aase:


A Facebook group is like a garden, to borrow an analogy from Chance, the Peter Sellers character in Being There. It will not grow properly without cultivation.


Because a group is so easy to create, billions have been formed. Facebook currently has 400 million active users, and the average user is a member of 13 groups. Do the math.


The vast majority of Facebook groups have precious little activity.


As a group administrator, you have tools at your disposal that the other members don’t have, and which are crucial to keeping the group vital and active.

Friday, March 26, 2010

Facebook To Release A “Like” Button For the Whole Darn Internet

From TechCrunch:

There will be lots of news leaking about Facebook’s product announcements at their upcoming F8 Developer Conference in April. That’s because they’re already starting to test out a lot of the new stuff with third party developers, and once two people know a secret, it isn’t really a secret any more.

One of the new features we’ve been hearing about is the extension of Facebook Connect and the Facebook API to allow publishers to add a “Like” button to any piece of content on their site.

Tuesday, March 23, 2010

Six Questions to Ask Before Launching a Facebook Fan Page

From Shel Holtz: "A shel of my former self"
  1. Who do you want to become a fan of your page?
  2. What are these audiences likely to want from your fan page?
  3. Who else might your fan page attract?
  4. Who will be tasked with the care and feeding of the page?
  5. Who will monitor the page?
  6. Do you have contingency plans for unanticipated activity?

How Not To Use Twitter for PR

From PRNewser

Hey @Qualcomm -- this ain't what you're supposed to do:

Monday, March 22, 2010

The Science of Retweets with Dan Zarrella

Dan Zarrella calls himself a "viral marketing specialist" and he has some great numbers to back it up. Good reading for any tweeter who wants some "re"

Wednesday, March 10, 2010

Group, Fan Page or Both? - Facebook for business

From Entrepreneur.com
One of the most common questions I get about Facebook is, 'What options should I use? Groups or regular pages?' This is a more complicated question than it seems on the surface, but important for making certain you spend your hard-earned money and precious time in areas that will give you the most bang for your buck. You can certainly have both, but it's important to know what you can and can't do with each.

Friday, March 5, 2010

Social Media: I Don't Have Time for That

A Post I wrote for the AAMSE Hotline - Advancing Professionalism in Medical Society Management

How to Dip Your Toe into the Social Media Sea without Drowning in the Surf

Given: Most medical societies’ resources are stretched thin now. Given: Most medical society execs can’t find enough hours in the day already.

So why would we want to spend money we don’t have and time we can’t spare messing around with frivolities like Twitter and Facebook? They’re just the latest passing fads. And they’re notorious time robbers. I have other things to do.

But do you? Sure, Facebook only has 400 million active users (as of March 1), but it may fall soon to the next best thing. I remember when CompuServe was the biggest Internet network. CompuServe may be gone, but Internet networks are everywhere. Facebook, Twitter, LinkedIn, and the like may all vanish, but social media are here to stay. They allow the Internet to fill that basic human need of congregating in groups of people with like interests.

“Groups of people with like interests?” Sounds like a medical society. That’s right. Like it or not, our associations and social media occupy the same space these days. That makes them our direct competitors. We ought to at least take the blinders off and see what’s out there.

Here are a few tips:

  1. Start by just listening. Set aside five minutes twice a day to monitor what Twitter and the blogosphere are saying about your organization. Set up a search on Google Feed Reader and HootSuite.
  2. Talk to your members. It won’t take you long to find members who are using social media. Ask them why they do it. How does it affect the stream of information they wade in every day? How would they like to see their society get involved?
  3. Experiment. Pick just one of these tools to try out. Spend an extra 10 minutes a day. Get a good feel of the culture before you dive in. See if you can use it to engage in constructive dialogue with your members, prospective members, elected officials, or patient groups. Give it a few months. If it doesn’t work, drop it and try something else. No harm done.
  4. Remember your media relations strategy. Mainstream reporters say they use social media for story ideas, to pick up tips, or to check facts. Good media relations today involve more than sending out the occasional news release.
  5. Don’t forget the bloggers. They occupy niches. You’ll be surprised at how many occupy your niche. And with proper care and feeding, they’ll share your stories with their readers, who are also interested in your corner of the world. That makes them more than just the average news consumer.

Some useful resources:

Thursday, March 4, 2010

Mobile Social Networking Usage Soars

From Mashable's [STATS]

Digital measurement firm comScore released a study today highlighting the rise in social media access via mobile phones and offering some comparison metrics for some of the biggest social networks and their usage on mobile devices.

comScore measured the changes in both mobile browser access to social networks and the access numbers to specific social networks from January 2009 to January 2010. Some highlights:

  • 30% of smartphone users accessed social networks via mobile browsers — this was up from 22.5% in 2009.
  • Total social networking access via mobile browsers on all mobile phones rose to 11.1% — this was up from 6.5% in 2009. Most of this growth was in the uptick in smartphone usage.

Wednesday, March 3, 2010

Is Your Target Audience On Twitter, Facebook, Or LinkedIn?

From Business Insider

What social network should you be using to grow your business? It depends on who your customers are.

We looked into who's using the big three social networks for businesses: Facebook, LinkedIn, and Twitter. Compare your target audience with what we found.


Friday, February 26, 2010

The Future of the Non-Profit Internet

From Mashable.com

Earlier this month, Pew Internet released its annual Future of the Internet report. The survey of 900 leaders forecasts the future direction of online media. In turn non-profit strategists can glean insights into the future, and how to steer their individual programs.

This year’s research report dove into five critical areas. Here’s what non-profits need to take away from the Pew report for their efforts:

Wednesday, February 24, 2010

How to Use “Us vs Them” Stories to create Social Media Evangelists

From Dan Zarrella:

The villain is wronging the victim.

If the listener believes this statement, and believes that the victim deserves to be saved and if the villain is bigger or more powerful than them they will realize that the only way to effectively challenge the villain is to recruit more people to help. The evangelism hook is implicit, subtle and powerful.


Journalists’ Use of Social Media Is Surging

From the Society for New Communications Research:

While the 2008 study brought to light a striking disparity in adoption rates and attitudes about the value of new communications and social media technologies and citizen journalism between the youngest versus the older journalists, the 2009 data shows explosive growth in the adoption of social media tools and technologies across all data sets.

Tuesday, February 23, 2010

How can I encourage my fans to take action?

From Andy Sernovitz and SmartBlog on Social Media:

Having an army of fans is a fantastic word-of-mouth asset — but that’s only half the job. The other part is getting them to take action — this is where the power of word of mouth really starts to make itself apparent.

While most fans would love to help you, they might not be sure where to start, or where their efforts could really make a difference. But with a little encouragement and hard work on your end, you can turn these fans into true ambassadors.

Monday, February 22, 2010

Twitter Analyze Words

Analyze Words
AnalyzeWords helps reveal your personality by looking at how you use words. It is based on good scientific research connecting word use to who people are. So go to town - enter your Twitter name or the handles of friends, lovers, or Hollywood celebrities to learn about their emotions, social styles, and the ways they think.

5 Twitter Management Tools You Can’t Live Without

From Social Media Today

Without a doubt, one of the most popular shiny new objects of many social media marketing programs is Twitter. There are Twitter books, Twitter conferences, Twitter blogs and numerous articles devoted to Twitter marketing. Unfortunately, there’s not enough time left over after reading all the promises of marketing nirvana from using Twitter to actually implement recommendations.

Fortunately, social media masterminds at companies like Seesmic, TweetDeck and HootSuite — to name a few — have developed tools to make our Tweeting lives easier. Or at least more efficient. We use such tools here at @toprank to grow own Twitter presence as well as for clients on a daily basis and have learned quite a bit about Twitter best practices and which tools work best.

Here are five Twitter account management tools to help you keep your Twitter activity in check – whether you tweet for one account or many.

I would add to this list, UberTwitter for use on the BlackBerry. It's great.

Friday, February 19, 2010

2010 Nonprofit Text Messaging Benchmarks

Very interesting report from M+R Strategic Services and MobileActive:

Punchline:
In its current form, text messaging is most effective as part of a multi-channel communications strategy. For the foreseeable future, email, web and direct mail are likely to continue to be the primary means by which organizations communicate with supporters, raise money and generate action. However, text messaging can reinforce messages from other channels, provide an immediate engagement opportunity in urgent situations, and serve as a key part of a broader communications strategy.
And this:
The response rate for call-in advocacy text messages (text messages urging a supporter to make a call to a decision-maker on behalf of the organization) was 4.7 percent – is nearly six times the 2009 benchmark response rate of 0.82 for call-in advocacy emails. This rate is impressive, and indicative of the power of text messaging to generate an immediate response.
And, another excellent report from M+R on non-profit organizations' 2009 use of e-mail and other online activities for advocacy and fundraising.

Thursday, February 18, 2010

A 4 Stage Model for Member Engagement in Online Communities

From Social Media Today
Creating a successful, vibrant online community – especially for an audience of busy professionals – requires a thoughtful, active approach to attracting, inviting, involving, maintaining and retaining members. The umbrella term to describe the process of acquiring and sustaining participation by members in an online community is member engagement.

Facebook Mobile Tops 100 Million Users

From MarketingProfs

More than 100 million people are actively using Facebook from their mobile devices every month, a 54% increase from the 65 million people who did so just
six months ago, according to Facebook. The data come less than a week after Facebook announced it had exceeded 400 million users in total.

People who use Facebook on their mobile devices are twice as active on Facebook as non-mobile users, according to Facebook statistics.

Wednesday, February 17, 2010

Curating Content for Social Media Outposts

Guest Post by Maggie McGary on SocialFish
If you had to pull stuff from your association’s web site five days a week and deliver it to a mix of members and non-members, what would you choose? Does your site have five new items per week that are of broad enough interest, aren’t overly sales-y, and are interesting enough to inspire fans to act by “liking,” commenting or clicking back to your site? How about stuff they’d re-tweet?

Facebook launch 'Zero' site for mobile phones

From BBC News

The world's biggest social network has revealed details of a stripped-down, text-only version of its mobile site called Facebook Zero.

The low-bandwidth site is aimed at people viewing Facebook on their mobile and will launch "in the coming weeks."

Tuesday, February 16, 2010

Facebook Doubles Audience Year-on-Year, Myspace Continues Decline

From ClickZ

U.S. unique monthly visitors to Facebook grew 96.5 percent between January 2009 and January 2010, with over half the U.S. online population visiting during the course of the month, according to data from comScore.

By contrast, visits to MySpace dipped 23.5 percent in that period, with 27.7 percent of users accessing the site during the month of January. That represents a loss of almost a quarter of its unique audience over the past 12 months.

Twitter's Web site grew its traffic by over 800 percent in the same period, but started from a much smaller base. In addition, comScore only tracks traffic to the Twitter.com Web site, and excludes activity on the network via third-party applications such as TweetDeck, which are believed to account for a large portion of its use.

The Number One Reason Your Nonprofit Should Check Out Google Buzz

From Social media and inbound marketing for non-profits:

So Why Should My Nonprofit Buzz?

At this point, the opportunity for non-profits is not totally clear. Yes, there is a huge potential for increased exposure with Buzz, but only time will tell us how Gmail folks will actually use Buzz – and how that impacts your nonprofit. And yes, there is a potentially massive user base. But how many of those folks will continue to be active users?

However, one thing is clear: Buzz is an opportunity for you to flex your “early adopter muscles.”

The world of social media is changing all around us with increasing speed. In order to vet opportunities quickly, your nonprofit needs to be able to quickly understand the functionality of new technology and quickly assess it’s business applications. Buzz gives you an opportunity to flex this muscle.

Monday, February 15, 2010

10 Must-Haves for Your Social Media Policy

10 Must-Haves for Your Social Media Policy

This is several months old, but still quite useful information from the Mashable Social Media Guide.

A few weeks ago, I wrote that your organization should have a social media policy, and one of the things I heard among all the great comments was: “Okay, but what should it say?”

There are generally two approaches to social media policy making. Some organizations handle social media in an evolutionary way. Chad Houghton, the director of e-media and business development at the Society for Human Resource Management, told me that he thinks, “it might be beneficial not to create some arbitrary rules without first seeing where the opportunities and risks really are.”

Other organizations, meanwhile, feel more comfortable establishing a clear policy from the outset. IBM, for example, has published their social media guidelines publicly for anyone to read. It’s a great policy, though rather long.

Whether you’re writing your social media policy from the get-go, or letting it develop organically in reaction to situations as they arise, here are 10 things you should definitely consider. These 10 tips will help you steer clear of pitfalls and allow you to focus on what’s important: engaging the customer.

Friday, February 12, 2010

How One Savvy Nonprofit Is Leveraging Social Media

Guest Post: How One Savvy Nonprofit Is Leveraging Social Media (Even During the Great Recession) MarketingProfs Daily Fix Blog
According to the Chronicle of Philanthropy, donations are down 9% this year, causing non-profit organizations to cut critical programs; some organizations are even in jeopardy of closure. However, as a new year approaches, the outlook doesn’t have to be so grim. With the right marketing mix, savvy non-profits are able to leverage social media marketing to their benefit to reach and engage donors and offset declines. Here are some of the ways one particular non-profit, The Staley Foundation, is succeeding.

Thursday, February 11, 2010

Social Institute

Social Institute

Interesting. Let's see what comes of this from the folks at The Port Networks. I'm going to offer the RSS feed from FB4TMA as my contribution.
We are proud to announce that we have launched the Social Institute! While we are still in the beginning stages, we are proud to be on our way to building a repository of social media resources and educational offerings that will benefit you. Please learn how you can get involved to join, support and contribute to the cause!

People Share News Online That Inspires Awe, Researchers Find

Findings - People Share News Online That Inspires Awe, Researchers Find - NYTimes.com
From the Feb. 4, 2010, New York Times:
Sociologists have developed elaborate theories of who spreads gossip and news — who tells whom, who matters most in social networks — but they’ve had less success measuring what kind of information travels fastest. Do people prefer to spread good news or bad news? Would we rather scandalize or enlighten?
Which stories do social creatures want to share, and why?"

Tuesday, February 9, 2010

10 Nonprofit Text Alert Campaigns

10 Nonprofit Text Alert Campaigns « Nonprofit Tech 2.0

Not to be confused with Text-to-Give campaigns (Text HAITI to 90999 to donate $10 to the Red Cross), text alert campaigns are when individuals opt-in to be alerted of breaking news or calls to action via text message. They can opt-in by sending a Keyword (NONPROFITORGS) to a Short Code (41411), or through a subscribe page/widget on a nonprofit’s website. Text alerts can also be used to drive traffic to an organization’s mobile website and to ask people to Text-to Give.

When researching this post, I was fairly stunned by how few nonprofits have launched text alert campaigns. A year ago launching a text alert campaign was expensive, but not anymore thanks to tools like TextMarks and Ez Texting. Small nonprofits can now just as easily be early adopters of this new technology as the large national and international nonprofits. That said, below are 10 text campaigns that I was able to find through Google and Twitter searches:

Monday, February 8, 2010

Tools to Analyze Social Sharing Activities

Website Tools to Analyze Social Sharing Activities Community Organizer 2.0



Why is measuring reach important? The number of times an article is tweeted or shared on Facebook or dug on Digg represents the comparable value of the information to the public, your readers, and your target audience. It also represents potential engagement: if your target audience likes what you are publishing, they’ll come back. Social sharing is the simplest form of public approval and feedback. Think of it as a feedback loop.

It’s incredibly easy to share an article on Twitter, “like” a Facebook article or link, or save an article to a social bookmarking or social news site. With a few analytics tools you also know exactly which type of information you are publishing that others value enough to share are save. And, most importantly, articles (or videos, podcasts, etc.) that are shared also expose your organization’s message to new audiences. Social sharing is a represents the feedback loop of potential reach, reaction, analytical feedback, and organizational learning. It’s all the more important, then, to access analytical feedback in order to produce relevant content that extends your organization’s reach and message. Ideally, relevant content moves your readers to action!

Four “must have” analytical tools for your organization that offer social sharing insights:

Friday, February 5, 2010

Nonprofits: don't make these 3 communications mistakes

Nonprofit Execs on the Edge: Nonprofits: don't make these 3 communications mistakes

I recently observed a few surprising mistakes made by businesses using social media and online marketing. I share these in hopes that your nonprofits will not run your online communications and community engagement efforts like these businesses did.

5 Ways Associations Can Use Online Games

Five Ways Associations Can Use Online Games - Associations Now Magazine - Publications and Resources - ASAE & The Center for Association Leadership

The Intelligent Transportation Systems Institute at the University of Minnesota needed a way to interest high school and college students in civil engineering.
The solution, an online game called Gridlock Buster, has reached more than 1.2 million plays worldwide in six months, spreading the organization's message and
information about the engineering and traffic-control occupation.

Could your association harness the power of online gaming? Here are five possibilities to consider.

How could YOUR association take advantage of this?

15 Social Media Tips and Truisms

Sol Design Blog » Blog Archive » Social Media Tips and Truisms

Businesses are entering the social media space in throes, and with good reason- the opportunity and electricity surrounding it is palpable. However, in their eagerness to join the new media party, many neglect to ask the right questions prior to jumping in. For the purpose of this post, I’ve collected a list of ’social media tips and truisms’ I believe to be helpful not only to folks who are considering taking the plunge, but also for those seeking direction with their existing efforts.

Tuesday, February 2, 2010

Time Spent on Social Media Surges

Time Spent on Social Media Surges : MarketingProfs

Consumers spent an average 5.6 hours on social networking sites like Facebook and Twitter in December 2009, up 82% from the same time last year, when users were spending just under 3.1 hours on social sites, according to a 10-country* study by The Nielsen Company.

Americans, too, continue to spend more time on social networking and blog sites: Total minutes spent on social sites increased 210% year over year (YOY) in December 2009, and the average time per person increased 143% during the same period.

Meanwhile, the average time per person spent on Facebook increased 200% YOY in December, while the average time spent on Twitter increased 368%.








Mobile Marketing Best Practices for Nonprofit Organizations

DIOSA Communications: Mobile Marketing Best Practices for Nonprofit Organizations

Here's a host of useful information on getting your mobile marketing campaign off the ground. Topics include:

Text Campaigns
1. Add a “Mobile” subscribe field to your mailing list pitch on your website.
2. Add a “Mobile” subscribe field to event sign-up sheets and donation slips in your print newsletters and funding appeals.
3. Post Tweets on Twitter and Status Updates on Facebook asking your followers to subscribe your text campaign.
4. Less is more. Don't text your supporters too often!
5. Mix up your text message schedule.
6. Make sure your text messages don't arrive during sleeping hours.
7. Limit text alerts to 140-160 characters.
8. Link to your mobile website in text alerts, not your desktop site.

Mobile Websites
1. Link to the mobile versions of your social networking profiles on your organization's mobile website.
2. Make it easy for people to subscribe to your text alerts and e-mail newsletter onm your mobile website.
3. Make sure your "Donate Now" page functions in mobile browsers.

Smartphone Apps
1. Feature your smartphone App(s) on your website and blog with screenshots and "Download the App" buttons.

Thursday, January 28, 2010

5 Ingredients For Going Viral

5 Ingredients For Going Viral (Or Catching A Cold)

From OutspokenMedia

What do you need to make something go viral or achieve buzz? While I’ve already outlined tips on how to promote good content, I thought I’d expand on that a bit and talk about the five ingredients you absolutely need to make something go viral.

Coincidentally, they’re also the five things you need to catch a cold. I thought I’d kill two birds with one stone and tackle both. No extra charge.

Wednesday, January 27, 2010

Top 20 Most Popular Social Bookmarking Websites

Top 20 Most Popular Social Bookmarking Websites

From eBizMBA

Here are the 20 Largest Social Bookmarking Websites ranked by a combination of Inbound Links, Alexa Rank, and U.S. traffic data from Compete and Quantcast. Although no traffic metrics are completely accurate we do believe the data below to be useful for gauging relative audience size.

Wednesday, January 20, 2010

Social Technographics: Conversationalists get onto the ladder

Social Technographics: Conversationalists get onto the ladder

Josh Bernoff of Forrester Research updates their social technographics ladder:

Two and a half years ago, Charlene Li and I introduced Social Technographics, a way to analyze your market's social technology behavior. Social Technographics was carefully constructed, not as a segmentation, but as a profile (that is, the groups overlap). That's because the actual data told me that people participate in multiple behaviors, and not everyone at a higher level on the ladder actually does everything in the lower rungs.

Well, it worked. Despite the rapid pace of technology adoption, the rungs on the ladder have shown steady growth, with some (like Joiners) growing faster than others (like Creators). We have analyzed data for 13 countries, for business buyers, and even for voters. My colleagues and I have done profiles for over a hundred clients, profiling Walmart shoppers, non-profit donors, and doctors.

In all that time, only one thing has been bugging me: there was no place for Twitter. We fixed that today.

Wednesday, January 13, 2010

Social Media, Risk, and Policies for Associations

White Papers — SocialFish

Social Media, Risk, and Policies for Associations, is now available for download. Risk management expert, Leslie White co-authored this great resource. SocialFish and Croydon Consulting shared the cost of producing this whitepaper so you can download it for free.

Social Media, Risk, and Policies for Associations

Tuesday, January 12, 2010

How Do People Read Web Sites

CharitiesHouse: How do people read Web sites?

This topic has always been of paramount importance to non-profit organisations seeking to raise funds, but very few non-profits do the necessary research to improve the conversion of website visitors to online donors.

Here are some important things to note:

Wednesday, January 6, 2010

Five Video Projects You Can Do in 25 Minutes or Less

Five Video Projects You Can Do in 25 Minutes or Less

From the good folks at HubSpot:
Many folks shy away from creating video because they think it takes too darn long. Here's a secret: Online video content should be short. Your recording and production time can be a sprint, not a marathon. Here's five quick video projects you can do no sweat.

A reminder for social media enthusiasts at associations

Acronym: A reminder for social media enthusiasts at associations

When a person fails to understand or agree with an idea that you've explained, it doesn't mean that person is unenlightened. It means you did a bad job explaining it, so try again.

Social Media: Passing Fad or Revolution?

Good overview in Association Leadership magazine from Hugh Lee of Fusion Productions, who will be the keynote speaker at the Texas Society of Association Executives' 2010 Southwest Showcase on Feb. 4.

Unfortunately, since this page is written in Flash, I can't copy or paste any of the highlights. Here are the subheads in the article:

  • 5 Facts on Staying Power, Expansion and Growth
  • 5 Reasons You Can't Ignore It
  • 5 Things it Can Do for Your Association
  • 5 Questions Before You Begin

Associations Need Web 2.0

Great benchmarking white paper from Reingold:

Most associations serve as one of the most valuable voices for their profession or cause, educating, advocating, and working to get their message on the national stage. But it’s not enough to simply put the message out. Associations compete with a growing universe of online information sources—some with carefully masked agendas—that engage audiences in a responsive two-way dialogue. No one can “control” this continuous conversation, but savvy organizations use Web 2.0 to help shape it and connect with the people they need to engage.

In August and September 2009, Reingold conducted a Digital Communications Benchmark Survey to find out whether and how associations are leveraging their websites and adopting Web 2.0 strategies to better meet their communications goals. We emailed the survey to a group of nationally recognized associations that serve a variety of industries, including healthcare, education, manufacturing, and environmental services. We received responses from 42 associations of every size.

Here's the finding I found most insightful: "Associations squander a formidable asset—their membership—if they don’t arm these potential champions with information and messages and give them access to social networks that have the power to expand exponentially."


Reingold Web 2 0 Benchmark Survey Report

Tuesday, January 5, 2010

Time, value, and risk for associations and social media

Acronym: Some quick analysis from recent social media events:

From Scott Briscoe at ASAE. Be sure to read down and take in the insightful comments at the end of his article.

ASAE & The Center recently conducted its Social Media Workshop to a sold out group of association executives. The intended audience were those people and organizations at an entry-level with regard to social media. You can read a couple of accounts from session providers on their blogs (Elizabeth Engel’s and Maddie Grant’s), and, for as long as it lasts, you can see what people tweeted who used the event’s hashtag: #smw09.

I also recently gave a one-day presentation to a collection of state association execs geared to about the same level. Here are three quick takeaways from these sessions and my take on them.

Monday, January 4, 2010

YouTube Is the Top Social Media Innovation of the Decade

YouTube Is the Top Social Media Innovation of the Decade

From Adam Ostrow at Mashable
As the decade draws to a close, there’s at least one thing we can say about the social media space with a fairly high level of confidence: it’s here to stay. That said, looking ahead to the next ten years, it’s incredibly hard to predict how we’ll use social media — let alone which services will still be relevant — when we get to 2020.

TweetMeme

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