Thursday, January 28, 2010

5 Ingredients For Going Viral

5 Ingredients For Going Viral (Or Catching A Cold)

From OutspokenMedia

What do you need to make something go viral or achieve buzz? While I’ve already outlined tips on how to promote good content, I thought I’d expand on that a bit and talk about the five ingredients you absolutely need to make something go viral.

Coincidentally, they’re also the five things you need to catch a cold. I thought I’d kill two birds with one stone and tackle both. No extra charge.

Wednesday, January 27, 2010

Top 20 Most Popular Social Bookmarking Websites

Top 20 Most Popular Social Bookmarking Websites

From eBizMBA

Here are the 20 Largest Social Bookmarking Websites ranked by a combination of Inbound Links, Alexa Rank, and U.S. traffic data from Compete and Quantcast. Although no traffic metrics are completely accurate we do believe the data below to be useful for gauging relative audience size.

Wednesday, January 20, 2010

Social Technographics: Conversationalists get onto the ladder

Social Technographics: Conversationalists get onto the ladder

Josh Bernoff of Forrester Research updates their social technographics ladder:

Two and a half years ago, Charlene Li and I introduced Social Technographics, a way to analyze your market's social technology behavior. Social Technographics was carefully constructed, not as a segmentation, but as a profile (that is, the groups overlap). That's because the actual data told me that people participate in multiple behaviors, and not everyone at a higher level on the ladder actually does everything in the lower rungs.

Well, it worked. Despite the rapid pace of technology adoption, the rungs on the ladder have shown steady growth, with some (like Joiners) growing faster than others (like Creators). We have analyzed data for 13 countries, for business buyers, and even for voters. My colleagues and I have done profiles for over a hundred clients, profiling Walmart shoppers, non-profit donors, and doctors.

In all that time, only one thing has been bugging me: there was no place for Twitter. We fixed that today.

Wednesday, January 13, 2010

Social Media, Risk, and Policies for Associations

White Papers — SocialFish

Social Media, Risk, and Policies for Associations, is now available for download. Risk management expert, Leslie White co-authored this great resource. SocialFish and Croydon Consulting shared the cost of producing this whitepaper so you can download it for free.

Social Media, Risk, and Policies for Associations

Tuesday, January 12, 2010

How Do People Read Web Sites

CharitiesHouse: How do people read Web sites?

This topic has always been of paramount importance to non-profit organisations seeking to raise funds, but very few non-profits do the necessary research to improve the conversion of website visitors to online donors.

Here are some important things to note:

Wednesday, January 6, 2010

Five Video Projects You Can Do in 25 Minutes or Less

Five Video Projects You Can Do in 25 Minutes or Less

From the good folks at HubSpot:
Many folks shy away from creating video because they think it takes too darn long. Here's a secret: Online video content should be short. Your recording and production time can be a sprint, not a marathon. Here's five quick video projects you can do no sweat.

A reminder for social media enthusiasts at associations

Acronym: A reminder for social media enthusiasts at associations

When a person fails to understand or agree with an idea that you've explained, it doesn't mean that person is unenlightened. It means you did a bad job explaining it, so try again.

Social Media: Passing Fad or Revolution?

Good overview in Association Leadership magazine from Hugh Lee of Fusion Productions, who will be the keynote speaker at the Texas Society of Association Executives' 2010 Southwest Showcase on Feb. 4.

Unfortunately, since this page is written in Flash, I can't copy or paste any of the highlights. Here are the subheads in the article:

  • 5 Facts on Staying Power, Expansion and Growth
  • 5 Reasons You Can't Ignore It
  • 5 Things it Can Do for Your Association
  • 5 Questions Before You Begin

Associations Need Web 2.0

Great benchmarking white paper from Reingold:

Most associations serve as one of the most valuable voices for their profession or cause, educating, advocating, and working to get their message on the national stage. But it’s not enough to simply put the message out. Associations compete with a growing universe of online information sources—some with carefully masked agendas—that engage audiences in a responsive two-way dialogue. No one can “control” this continuous conversation, but savvy organizations use Web 2.0 to help shape it and connect with the people they need to engage.

In August and September 2009, Reingold conducted a Digital Communications Benchmark Survey to find out whether and how associations are leveraging their websites and adopting Web 2.0 strategies to better meet their communications goals. We emailed the survey to a group of nationally recognized associations that serve a variety of industries, including healthcare, education, manufacturing, and environmental services. We received responses from 42 associations of every size.

Here's the finding I found most insightful: "Associations squander a formidable asset—their membership—if they don’t arm these potential champions with information and messages and give them access to social networks that have the power to expand exponentially."

Reingold Web 2 0 Benchmark Survey Report

Tuesday, January 5, 2010

Time, value, and risk for associations and social media

Acronym: Some quick analysis from recent social media events:

From Scott Briscoe at ASAE. Be sure to read down and take in the insightful comments at the end of his article.

ASAE & The Center recently conducted its Social Media Workshop to a sold out group of association executives. The intended audience were those people and organizations at an entry-level with regard to social media. You can read a couple of accounts from session providers on their blogs (Elizabeth Engel’s and Maddie Grant’s), and, for as long as it lasts, you can see what people tweeted who used the event’s hashtag: #smw09.

I also recently gave a one-day presentation to a collection of state association execs geared to about the same level. Here are three quick takeaways from these sessions and my take on them.

Monday, January 4, 2010

YouTube Is the Top Social Media Innovation of the Decade

YouTube Is the Top Social Media Innovation of the Decade

From Adam Ostrow at Mashable
As the decade draws to a close, there’s at least one thing we can say about the social media space with a fairly high level of confidence: it’s here to stay. That said, looking ahead to the next ten years, it’s incredibly hard to predict how we’ll use social media — let alone which services will still be relevant — when we get to 2020.


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