Tuesday, February 9, 2010

10 Nonprofit Text Alert Campaigns

10 Nonprofit Text Alert Campaigns « Nonprofit Tech 2.0

Not to be confused with Text-to-Give campaigns (Text HAITI to 90999 to donate $10 to the Red Cross), text alert campaigns are when individuals opt-in to be alerted of breaking news or calls to action via text message. They can opt-in by sending a Keyword (NONPROFITORGS) to a Short Code (41411), or through a subscribe page/widget on a nonprofit’s website. Text alerts can also be used to drive traffic to an organization’s mobile website and to ask people to Text-to Give.

When researching this post, I was fairly stunned by how few nonprofits have launched text alert campaigns. A year ago launching a text alert campaign was expensive, but not anymore thanks to tools like TextMarks and Ez Texting. Small nonprofits can now just as easily be early adopters of this new technology as the large national and international nonprofits. That said, below are 10 text campaigns that I was able to find through Google and Twitter searches:

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