Friday, February 12, 2010

How One Savvy Nonprofit Is Leveraging Social Media

Guest Post: How One Savvy Nonprofit Is Leveraging Social Media (Even During the Great Recession) MarketingProfs Daily Fix Blog
According to the Chronicle of Philanthropy, donations are down 9% this year, causing non-profit organizations to cut critical programs; some organizations are even in jeopardy of closure. However, as a new year approaches, the outlook doesn’t have to be so grim. With the right marketing mix, savvy non-profits are able to leverage social media marketing to their benefit to reach and engage donors and offset declines. Here are some of the ways one particular non-profit, The Staley Foundation, is succeeding.

No comments:

TweetMeme

Related Posts with Thumbnails