Wednesday, February 24, 2010

How to Use “Us vs Them” Stories to create Social Media Evangelists

From Dan Zarrella:

The villain is wronging the victim.

If the listener believes this statement, and believes that the victim deserves to be saved and if the villain is bigger or more powerful than them they will realize that the only way to effectively challenge the villain is to recruit more people to help. The evangelism hook is implicit, subtle and powerful.


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