Tuesday, February 2, 2010

Mobile Marketing Best Practices for Nonprofit Organizations

DIOSA Communications: Mobile Marketing Best Practices for Nonprofit Organizations

Here's a host of useful information on getting your mobile marketing campaign off the ground. Topics include:

Text Campaigns
1. Add a “Mobile” subscribe field to your mailing list pitch on your website.
2. Add a “Mobile” subscribe field to event sign-up sheets and donation slips in your print newsletters and funding appeals.
3. Post Tweets on Twitter and Status Updates on Facebook asking your followers to subscribe your text campaign.
4. Less is more. Don't text your supporters too often!
5. Mix up your text message schedule.
6. Make sure your text messages don't arrive during sleeping hours.
7. Limit text alerts to 140-160 characters.
8. Link to your mobile website in text alerts, not your desktop site.

Mobile Websites
1. Link to the mobile versions of your social networking profiles on your organization's mobile website.
2. Make it easy for people to subscribe to your text alerts and e-mail newsletter onm your mobile website.
3. Make sure your "Donate Now" page functions in mobile browsers.

Smartphone Apps
1. Feature your smartphone App(s) on your website and blog with screenshots and "Download the App" buttons.

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