Tuesday, February 2, 2010

Time Spent on Social Media Surges

Time Spent on Social Media Surges : MarketingProfs

Consumers spent an average 5.6 hours on social networking sites like Facebook and Twitter in December 2009, up 82% from the same time last year, when users were spending just under 3.1 hours on social sites, according to a 10-country* study by The Nielsen Company.

Americans, too, continue to spend more time on social networking and blog sites: Total minutes spent on social sites increased 210% year over year (YOY) in December 2009, and the average time per person increased 143% during the same period.

Meanwhile, the average time per person spent on Facebook increased 200% YOY in December, while the average time spent on Twitter increased 368%.








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