Monday, February 8, 2010

Tools to Analyze Social Sharing Activities

Website Tools to Analyze Social Sharing Activities Community Organizer 2.0

Why is measuring reach important? The number of times an article is tweeted or shared on Facebook or dug on Digg represents the comparable value of the information to the public, your readers, and your target audience. It also represents potential engagement: if your target audience likes what you are publishing, they’ll come back. Social sharing is the simplest form of public approval and feedback. Think of it as a feedback loop.

It’s incredibly easy to share an article on Twitter, “like” a Facebook article or link, or save an article to a social bookmarking or social news site. With a few analytics tools you also know exactly which type of information you are publishing that others value enough to share are save. And, most importantly, articles (or videos, podcasts, etc.) that are shared also expose your organization’s message to new audiences. Social sharing is a represents the feedback loop of potential reach, reaction, analytical feedback, and organizational learning. It’s all the more important, then, to access analytical feedback in order to produce relevant content that extends your organization’s reach and message. Ideally, relevant content moves your readers to action!

Four “must have” analytical tools for your organization that offer social sharing insights:

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