Friday, March 26, 2010

Facebook To Release A “Like” Button For the Whole Darn Internet

From TechCrunch:

There will be lots of news leaking about Facebook’s product announcements at their upcoming F8 Developer Conference in April. That’s because they’re already starting to test out a lot of the new stuff with third party developers, and once two people know a secret, it isn’t really a secret any more.

One of the new features we’ve been hearing about is the extension of Facebook Connect and the Facebook API to allow publishers to add a “Like” button to any piece of content on their site.

Tuesday, March 23, 2010

Six Questions to Ask Before Launching a Facebook Fan Page

From Shel Holtz: "A shel of my former self"
  1. Who do you want to become a fan of your page?
  2. What are these audiences likely to want from your fan page?
  3. Who else might your fan page attract?
  4. Who will be tasked with the care and feeding of the page?
  5. Who will monitor the page?
  6. Do you have contingency plans for unanticipated activity?

How Not To Use Twitter for PR

From PRNewser

Hey @Qualcomm -- this ain't what you're supposed to do:

Monday, March 22, 2010

The Science of Retweets with Dan Zarrella

Dan Zarrella calls himself a "viral marketing specialist" and he has some great numbers to back it up. Good reading for any tweeter who wants some "re"

Wednesday, March 10, 2010

Group, Fan Page or Both? - Facebook for business

One of the most common questions I get about Facebook is, 'What options should I use? Groups or regular pages?' This is a more complicated question than it seems on the surface, but important for making certain you spend your hard-earned money and precious time in areas that will give you the most bang for your buck. You can certainly have both, but it's important to know what you can and can't do with each.

Friday, March 5, 2010

Social Media: I Don't Have Time for That

A Post I wrote for the AAMSE Hotline - Advancing Professionalism in Medical Society Management

How to Dip Your Toe into the Social Media Sea without Drowning in the Surf

Given: Most medical societies’ resources are stretched thin now. Given: Most medical society execs can’t find enough hours in the day already.

So why would we want to spend money we don’t have and time we can’t spare messing around with frivolities like Twitter and Facebook? They’re just the latest passing fads. And they’re notorious time robbers. I have other things to do.

But do you? Sure, Facebook only has 400 million active users (as of March 1), but it may fall soon to the next best thing. I remember when CompuServe was the biggest Internet network. CompuServe may be gone, but Internet networks are everywhere. Facebook, Twitter, LinkedIn, and the like may all vanish, but social media are here to stay. They allow the Internet to fill that basic human need of congregating in groups of people with like interests.

“Groups of people with like interests?” Sounds like a medical society. That’s right. Like it or not, our associations and social media occupy the same space these days. That makes them our direct competitors. We ought to at least take the blinders off and see what’s out there.

Here are a few tips:

  1. Start by just listening. Set aside five minutes twice a day to monitor what Twitter and the blogosphere are saying about your organization. Set up a search on Google Feed Reader and HootSuite.
  2. Talk to your members. It won’t take you long to find members who are using social media. Ask them why they do it. How does it affect the stream of information they wade in every day? How would they like to see their society get involved?
  3. Experiment. Pick just one of these tools to try out. Spend an extra 10 minutes a day. Get a good feel of the culture before you dive in. See if you can use it to engage in constructive dialogue with your members, prospective members, elected officials, or patient groups. Give it a few months. If it doesn’t work, drop it and try something else. No harm done.
  4. Remember your media relations strategy. Mainstream reporters say they use social media for story ideas, to pick up tips, or to check facts. Good media relations today involve more than sending out the occasional news release.
  5. Don’t forget the bloggers. They occupy niches. You’ll be surprised at how many occupy your niche. And with proper care and feeding, they’ll share your stories with their readers, who are also interested in your corner of the world. That makes them more than just the average news consumer.

Some useful resources:

Thursday, March 4, 2010

Mobile Social Networking Usage Soars

From Mashable's [STATS]

Digital measurement firm comScore released a study today highlighting the rise in social media access via mobile phones and offering some comparison metrics for some of the biggest social networks and their usage on mobile devices.

comScore measured the changes in both mobile browser access to social networks and the access numbers to specific social networks from January 2009 to January 2010. Some highlights:

  • 30% of smartphone users accessed social networks via mobile browsers — this was up from 22.5% in 2009.
  • Total social networking access via mobile browsers on all mobile phones rose to 11.1% — this was up from 6.5% in 2009. Most of this growth was in the uptick in smartphone usage.

Wednesday, March 3, 2010

Is Your Target Audience On Twitter, Facebook, Or LinkedIn?

From Business Insider

What social network should you be using to grow your business? It depends on who your customers are.

We looked into who's using the big three social networks for businesses: Facebook, LinkedIn, and Twitter. Compare your target audience with what we found.


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