Thursday, March 4, 2010

Mobile Social Networking Usage Soars

From Mashable's [STATS]

Digital measurement firm comScore released a study today highlighting the rise in social media access via mobile phones and offering some comparison metrics for some of the biggest social networks and their usage on mobile devices.

comScore measured the changes in both mobile browser access to social networks and the access numbers to specific social networks from January 2009 to January 2010. Some highlights:

  • 30% of smartphone users accessed social networks via mobile browsers — this was up from 22.5% in 2009.
  • Total social networking access via mobile browsers on all mobile phones rose to 11.1% — this was up from 6.5% in 2009. Most of this growth was in the uptick in smartphone usage.

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