Wednesday, April 28, 2010

21 Creative Ways To Increase Your Facebook Fanbase

From Social Media Examiner

If you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist.

People must be lured to your fan page. And there are some good and bad ways to go about doing this. In this article, I’ll share a big myth and 21 ways to drive more fans to your Facebook fan page. (Though Facebook recently changed the “Become A Fan” button to the new, omnipresent “Like” button – and a fan page is called a “Business Page” or “Facebook Page” – we can still call them fan pages and people who join are fans!)

Associations Experiment With Social Media


Thanks to Don Dea at Fusion Productions for pointing this out.

A recent research report, “Web 2.0: How Associations Are Tapping Social Media” from the Angerosa Research Foundation, the nonprofit research arm of Stratton Publishing and Marketing, says association publishers are following the trend toward social media. According to the survey, 57 percent of the more than 300 associations surveyed have tried at least one social networking application and more than one-third of associations have set up their own social media site. Meanwhile, 61 percent of associations report they have at least one blog, which are typically being used for general conversations (51 percent), conference-related issues (44 percent), magazine-related issues (32 percent) and messages from the CEO (22 percent).

Many respondents say they’re turning to the networks. Forty-three percent are using Facebook, 35 percent are using LinkedIn, 31 percent are on YouTube and 16 percent are on MySpace.

Thursday, April 22, 2010

Five Reasons Why Mobile Marketing Is Prime for B2Bs—And Five Key Questions B2B Marketers Should Be Asking

From MarketingProfs

Thanks to our friends at Fusion Productions and Digital Now for sharing this article:

In the B2C space there's a lot of buzz around mobile marketing, but in the B2B sector it's more likened to a whisper. Yet amid the low level of mobile chatter, B2Bs are missing out on super-sized opportunities for integrating a valuable new brand touch point for their customers and establishing a dynamic new communications channel with professional audiences.

Make no mistake about it, mobile has arrived—and it's changing how (and where) business professionals communicate with one another and how (and why) they interact with B2B brands.

And for B2Bs, mobile's arrival means their marketing must also change if they want to maintain a presence in the media where their audiences have already migrated.

On that imperative, here are five reasons why mobile marketing is prime for B2Bs, along with five key questions that B2B marketers should be asking themselves:

Wednesday, April 21, 2010

5 Twitter Management Tools You Can't Live Without

From Lee Oden at SocialMediaToday

Without a doubt, one of the most popular shiny new objects of many social media marketing programs is Twitter. There are Twitter books, Twitter conferences, Twitter blogs and numerous articles devoted to Twitter marketing. Unfortunately, there’s not enough time left over after reading all the promises of marketing nirvana from using Twitter to actually implement recommendations.

Fortunately, social media masterminds at companies like Seesmic, TweetDeck and HootSuite — to name a few — have developed tools to make our Tweeting lives easier. Or at least more efficient. We use such tools here at @toprank to grow our own Twitter presence as well as for clients on a daily basis and have learned quite a bit about Twitter best practices and which tools work best.

Here are five Twitter account management tools to help you keep your Twitter activity in check – whether you tweet for one account or many.

Tuesday, April 20, 2010

Plugin: Live Twitter Feeds Into Powerpoint!

From Digital Buzz Blog

I thought I had mentioned these tools on the FB4TMA blog previously, but went looking for it and couldn't find it there. So here goes:
There isn’t a conference or professional gathering lately that doesn’t give a special #hashtag to the event so it can be tracked and trended on Twitter as the audience tweets about how good, bad or ugly the presentation is. I stumbled across this cool looking twitter plugin for Microsoft Powerpoint that basically lets you insert one of 4 live twitter feed apps into your Powerpoint slides starting with a scrolling twitter ticker bar right through to a live crowd meter, voting tool and feedback slide.

Monday, April 19, 2010

Facebook Users Promote Fan Page Brands

From MarketingProfs
Brands that market their products using Facebook may have a distinct advantage over their competitors: 41% of Facebook users say the primary reason they join a fan page is to let friends know what products they support, and 68% say a positive referral from a Facebook friend makes them more likely to buy a specific product or visit a certain retailer, according to a survey from Michigan-based market research and consulting firm Morpace.

Some 37% of Facebook users cite coupons and discount offers as among the primary reasons they join a fan page, but many join to otherwise engage with a brand: 35% say they want to stay current on new products and 31% want to learn more about the company itself.

Thursday, April 15, 2010

Think it. Tweet it. TexMed 2010

The Twitter hashtag for TexMed 2010 is #TexMed2010. See you in Fort Worth.

Wednesday, April 14, 2010

Targeting older voters online: Google it, baby

From The Daily Caller - Breaking News, Opinion, Research, and Entertainment
In recent election cycles, political campaigns’ successful leveraging and integration of technology into their political, communications and fundraising work has been increasingly evident. However, many political operations continue to treat online as simply a box that needs to be checked, or something done just to communicate with younger voters. The prevalence of both conclusions is a pet peeve of all online strategists, but data that emerged this week suggests that the latter should particularly be so, with it becoming increasingly clear that it’s not just the kids who hang out online— more and more, it’s Mom, Dad and grandparents, too.

Monday, April 12, 2010

Twitter's like a box of chocolates, or, Health care hashtags

From Health B2B Marketing:

Apologies to Forrest Gump, but you truly never know what you’re going to get out of Twitter.

Like many of you, I follow some common hashtags for our industry on Twitter: #hcmktg (short for health care marketing), #hcsm (short for health care social media) and #healthIT. Lately, I seem to be posting more to and learning more from #healthIT. Just this morning, I saw a tweet from a handle I haven’t yet noticed: @icd10watch, which is run by journalist Tom Sullivan. ICD-10 Watch promotes a website developed by MedTech Publishing and sponsored by InfoSys. With the HIPAA 5010 transition deadline approaching fast and the ICD-10 deadline not far behind, the folks at InfoSys are smart to position themselves as a visible leader in the space.

Editor's note: I really like to follow #hcsm. Users of this tag have a regular Sunday night Twitter discussion that is often fascinating. (stl)

Thursday, April 1, 2010

Facebook 125: Creating Community in Your Facebook Group

From the always-excellent Lee Aase:

A Facebook group is like a garden, to borrow an analogy from Chance, the Peter Sellers character in Being There. It will not grow properly without cultivation.

Because a group is so easy to create, billions have been formed. Facebook currently has 400 million active users, and the average user is a member of 13 groups. Do the math.

The vast majority of Facebook groups have precious little activity.

As a group administrator, you have tools at your disposal that the other members don’t have, and which are crucial to keeping the group vital and active.


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