Wednesday, April 28, 2010

Associations Experiment With Social Media


Thanks to Don Dea at Fusion Productions for pointing this out.

A recent research report, “Web 2.0: How Associations Are Tapping Social Media” from the Angerosa Research Foundation, the nonprofit research arm of Stratton Publishing and Marketing, says association publishers are following the trend toward social media. According to the survey, 57 percent of the more than 300 associations surveyed have tried at least one social networking application and more than one-third of associations have set up their own social media site. Meanwhile, 61 percent of associations report they have at least one blog, which are typically being used for general conversations (51 percent), conference-related issues (44 percent), magazine-related issues (32 percent) and messages from the CEO (22 percent).

Many respondents say they’re turning to the networks. Forty-three percent are using Facebook, 35 percent are using LinkedIn, 31 percent are on YouTube and 16 percent are on MySpace.

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