Thursday, April 1, 2010

Facebook 125: Creating Community in Your Facebook Group

From the always-excellent Lee Aase:


A Facebook group is like a garden, to borrow an analogy from Chance, the Peter Sellers character in Being There. It will not grow properly without cultivation.


Because a group is so easy to create, billions have been formed. Facebook currently has 400 million active users, and the average user is a member of 13 groups. Do the math.


The vast majority of Facebook groups have precious little activity.


As a group administrator, you have tools at your disposal that the other members don’t have, and which are crucial to keeping the group vital and active.

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