Monday, April 19, 2010

Facebook Users Promote Fan Page Brands

From MarketingProfs
Brands that market their products using Facebook may have a distinct advantage over their competitors: 41% of Facebook users say the primary reason they join a fan page is to let friends know what products they support, and 68% say a positive referral from a Facebook friend makes them more likely to buy a specific product or visit a certain retailer, according to a survey from Michigan-based market research and consulting firm Morpace.

Some 37% of Facebook users cite coupons and discount offers as among the primary reasons they join a fan page, but many join to otherwise engage with a brand: 35% say they want to stay current on new products and 31% want to learn more about the company itself.

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