Monday, May 3, 2010

Twitter Catches Up With Facebook in Awareness, But Not in Useage

From MarketingProfs

The number of US consumers who say they are aware of Twitter has surged to 87% in 2010, up from 26% a year earlier; but despite that near-ubiquitous awareness, just 7% of the population—approximately 17 million Americans—use Twitter, according to a survey from Edison Research and Arbitron.

By comparison, 88% of surveyed consumers age 12+ say they are aware of Facebook, and 41% maintain a profile page on Facebook, roughly six times more than those who use Twitter; however, active Twitter users—those who access the site at least once a month—are over three times as likely as other social network users to follow brands: 51% vs. 16%, Edison and Arbitron found.

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