Tuesday, June 29, 2010

Social networking sites: 10 mistakes organizations make

From the Washington Post
Simply creating an account on Facebook or Twitter rarely equates to being plugged in. Consultants said many organizations spend ample time and resources on social media without seeing much return. Here are 10 common mistakes that they see businesses, nonprofits and government agencies make.

Most Multitask While on Facebook

From MarketingProfs

Facebook users spend an average of 7.3 hours a week using the social site—roughly one-third of the amount they spend online—and while on Facebook, most are multitasking online, such as searching the Web or shopping and researching products, according to a survey from Morpace Inc.

Wednesday, June 16, 2010

How to Make the Most of Your Twitter Profile Page

From Mashable
Whether you’re new to Twitter or are a veteran Tweeter, chances are you give more thought to the content of your Tweets than your profile page. But optimizing your Twitter page is fairly simple and there are a number of tools to help you get the job done.

We’ve showed you how to create a better profile picture and how to organize your Twitter account, and now we’re going to show you how to make the most of your Twitter profile page.

And don't forget to follow TMA on Twitter.

Thursday, June 10, 2010

Social Media Slides eBook

From HubSpot:

HubSpot has compiled 27 statistics, soundbites, and slides from a variety of sources, including marketing thought leaders and research institutions. Click through the presentation on this page for a preview, and then download the entire presentation as a PPT file and PDF file for your own use.

This Social Media Slides presentation includes 27 slides on:

  • Social Media Marketing Statistics
  • Definitions and Explanations of Social Media
  • Free and Paid Social Media Tools
  • Social Media ROI Statistics

10 Mobile Technologies to Watch in 2010 and 2011

From Gartner Inc.:

(Thanks to our friends at Fusion Productions for sharing this.)

Gartner, Inc. has identified 10 mobile technologies that will evolve significantly through 2011 in ways that will impact short-term mobile strategies and policies. Investments in mobile applications and technologies will increase through 2011 as organizations emerge from the recession and ramp up both business-to-employee (B2E) and business-to-consumer (B2C) mobile spending.

"We are highlighting these 10 mobile technologies that should be on every organization's radar screen," said Nick Jones, vice president and distinguished analyst at Gartner. 'These mobile technologies were selected because they will evolve in ways that affect corporate strategies, significant numbers of customers or employees will adopt or expect them, or they will address particular mobile challenges that organizations will face through 2011."

The 10 mobile technologies to watch in 2010 and 2011 include:

•Bluetooth (3 and 4)
•The Mobile Web
•Mobile Widgets
•Platform-Independent Mobile AD Tools
•App Stores
•Enhanced Location Awareness
•Cellular Broadband
•M2M (Machine-to-Machine)
•Device-Independent Security

Wednesday, June 2, 2010

The Social Pulpit: Barack Obama's Social Media Toolkit

From the good folks at Edelmen PR - 2009

I've had a paper copy of this sitting around on my desk for a while. As I looked at what was missing from this blog, I realized I never linked to this tidy 13-page document.

An excerpt:

Obama has already succeeded in changing the way strategists think about engineering electoral victory. But, the lessons learned from his campaign won’t just be applied to future elections. Nor will they be limited to governing how the president relates to the American people. By combining social media and micro-targeting in the manner that it did, the campaign revealed force multipliers that are already being adopted by advocacy groups pushing their own issue agendas.

Smart businesses will embrace this public engagement model as well, particularly in how they ladder engagement among natural allies such as customers, employees, retirees and suppliers. Otherwise, businesses will be at a significant tactical and strategic disadvantage when their critics and competitors create a groundswell of their own.

By examining the social media success of Obama’s campaign and understanding the ways that advocacy groups are incorporating these lessons into their own engagement programs, businesses can learn what is required to remain relevant in this new environment by retooling their communications efforts to successfully leverage social media.


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