Wednesday, July 28, 2010

How To Write A Mind Blowing Headline For Twitter

From JeffBulas.Com:

Twitter is a great way to promote and market your content and the challenge with Twitter for business marketers is that you only have 140 characters to get your message across and your link clicked on. The most important element to make that happen is a great headline to make people click on that link. So in essence Twitter has brought back the art of the headline which has never gone away but Twitter has highlighted its importance.

So what are the important elements in creating and writing a “great headline” and why is it so important?

Saturday, July 17, 2010

Eight Tips for Optimizing YourYouTube Videos

From Marketing Profs

Creating a YouTube video that's relevant to your business is an excellent way to boost your company's exposure.

According to Nielsen NetView, YouTube had more than 112 million unique visitors who streamed video more than 6.6 billion times in January, making YouTube the top online video brand and the fifth most-visited US website overall.

And according to Forrester Research, "any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index."

Those facts make a compelling case for investing a little time and energy in video—specifically, YouTube search engine optimization (SEO)—to make sure people find your video (and your business)

It doesn't matter how great your video is; if people don't know it exists, it doesn't have much business value. If your intended audience is to find your video, you need to optimize it for maximum visibility in Google and other search engines.

Here are eight tips for optimizing YouTube videos.

Monday, July 12, 2010

Social Sharing Adds 30% to Email CTRs

From Shel Holtz, Communicator
Email marketing messages with a social sharing option generate 30% higher click through rates than emails without these features. So says a new survey by Get Response - as well as anecdotal evidence that the rules governing email and social media communication are increasingly becoming blurred.

Wednesday, July 7, 2010

Social Media Monitoring Tools - How to Pick The Right One

From Convince & Convert

Post by Katie Van Domelen, the social media manager at Off Madison Ave in Tempe, Arizona. She specializes in social media strategies that lead to actionable plans to achieve real world objectives.
I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization.


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