Wednesday, July 7, 2010

Social Media Monitoring Tools - How to Pick The Right One

From Convince & Convert

Post by Katie Van Domelen, the social media manager at Off Madison Ave in Tempe, Arizona. She specializes in social media strategies that lead to actionable plans to achieve real world objectives.
I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization.

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