Thursday, September 9, 2010

60 Proven Ways to Increase Your Online Marketing Influence

From Jeanne Hopkins at Hubspot:

On July 7, in the late afternoon, I tuned in to The Influencer Project. For the next 60 minutes (actually it was closer to 62 minutes), I listened to 60 online experts tell at least one proven way to increase your influence online. We’re talking real experts like David Meerman Scott, Anne Holland, Brian Solis, Todd Defren and our own Mike Volpe, and all of the unmentioned names are equal in expertise to those I mentioned. While some of the advice was obvious, like create valuable content or get on Facebook, what resonated was that these experts – all of whom have influence online, so they do know what they’re talking about – were passionate about their one or two tips.

As a sponsor for this event we have permission from ThoughtLead, the program organizers, to offer our community both the audio file and the complete transcript. For those of you who don’t have 62 minutes to spare, I’ve taken the liberty of shortening it even more – to 60 sentences.

This will give you the headlines, but you may want to take the additional time and understand why these experts came up with their practical advice. I cannot remember when I've received this much solid advice in such a short amount of time.
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Wednesday, September 8, 2010

A Beginner’s Guide to Facebook Insights

From Ekatarina Walter at Mashable
You have created a Facebook Fan Page. Now what? I bet these questions come to mind: “Is my page a success?” “Who is engaging with us?” “Is our engagement effective?” “Does our content strategy work?”

The Facebook Insights dashboard will help you answer some of these questions. As defined by Facebook, “Insights provides Facebook Page owners … with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners … are better equipped to improve their business with Facebook.

So what’s the best way to use this relatively new tool? We’ve outlined some steps below that should have you measuring Facebook engagement in no time.

Confessions of a Twitter Tag Abuser

For those of us who use Twitter tags purely for adding a layer of sarcastic commentary to our tweets, the idea of using tags properly — to categorize tweets and make them easier for others to find — may seem a little humdrum. But as I realized last week, using Twitter tags properly can help you to reach a much broader follower base.

Users Over 50 Double Social Networking Use in a Year

From ClickZ

U.S. Internet users aged 50 and over have dramatically increased their use of social networking services over the past year, according to data from the Pew Research Center.

A research report titled "Older Adults and Social Media," based on telephone interviews with over 2,250 respondents in April and May this year, found that 42 percent of users in that age group claimed to make use of services such as Facebook and Twitter, compared with 22 percent that claimed to do so in April 2009. Among that group, users aged 65 and over demonstrated the most significant growth, with twice as many using social networks in 2010 than in 2009.


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