Tuesday, November 2, 2010

The Slippery Slope of Association Blogger Outreach

From Mizz Information:

It's not often that two of my favorite things to blog about happen to intersect but today you're in luck. Mom blogger drama has made its way to the association world. Score. But actually this is a post I've been meaning to write for a while about a topic that I am sort of torn about: associations doing blogger outreach campaigns.

To summarize the two links above, in case you don't feel like clicking, the Corn Refiners Association (CRA), embarked on a blogger outreach campaign to try to dispel some of the bad press High Fructose Corn Syrup (HFCS) has been getting. They gave a group of mom bloggers gift certificates (I'm not sure of the amount) in exchange for their participation in an informational webinar and a blog post hyping how HFCS is actually not bad for you.

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