Wednesday, December 15, 2010

How to Implement a Winning Social-Media Function in Your Organization : MarketingProfs

From the great folks at MarketingProfs

Social media is a transformational phenomenon that is changing the way businesses are creating and sharing corporate and marketing messages and collecting feedback, internally and externally, with their prospects and customers.
As social media gets inducted into businesses as a strategic communication and marketing channel, it requires a radical redesign of business processes and a fundamental rethinking of the way businesses function.
In this article, we look at the four phases of implementing a social-media management system in your business: assessment, planning, execution, and analysis—all with a feedback mechanism that continuously monitors and optimizes for the best performance.

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