Tuesday, December 27, 2011

Top 10 Need-to-Knows About Social Networking and Where It’s Headed

Excellent white paper from the good folks at comScore, Inc

The importance of social networking in today’s online experience cannot be overstated. Social networking is the most popular online activity worldwide accounting for nearly 1 in every 5 minutes spent online in October 2011, and reaches 82 percent of the world’s Internet population, representing 1.2 billion users around the globe.

Wednesday, December 14, 2011

Facebook refers 1,000 times more traffic than Google+

The good folks at PR Daily report on a new study from Net Applications that finds Facebook is "responsible for two-thirds of all Web traffic referred by social media sites."

Facebook referred 0.66 percent of all Web traffic from social networks, which means that out of every 10,000 times someone clicked on a link, 66 were links posted on Facebook, according to Net Applications.

Nos. 2 and 3, according to the report, are StumbleUpon and YouTube. The remaining social networks—including big players like LinkedIn, Twitter, and Google+—barely make a blip compared with the traffic that Facebook drives.

Wednesday, November 16, 2011

Do You Have What it Takes to Be a Social Media Thought Leader?

Thought Leadership 2.0 by Marla Tabaka, writing in Inc. magazine:

Medical societies of all size -- and our members -- have many of the credentials to be thought leaders on medical and health care issues: we're respected and (generally) know what we're talking about. I've long advocated that social media provides some great platforms for us to become thought leaders. Here's a great article from Inc. magazine on how to do it.
A thought-leader is someone who is willing to step into the spotlight and voice their points of view, innovative ideas, and potentially controversial opinions. He drives conversation and pepeprs the Internet and other outlets with his insights, ideas, and expertise. She inspires others to follow their dreams and teaches them to think big, solve problems, and face their fears.
Here's a the presentation I made in October to the scholars in the TMA Leadership College on social media and thought leadership.

Tuesday, November 15, 2011

Health care’s mobile revolution - Infographic

The great team at Health Care Communication News put together this infographic on the exploding use of mobile devices (no, not the use of exploding mobile devices) in health care today.
Is your physician "super mobile"?  
According to this infographic, one in four physicians owns a tablet and a smartphone, use online resources at a much higher rate, and use their mobile devices for references, research, and even diagnosis.

Handheld devices have become a million dollar industry for health care professionals—in 2010, the total market for handheld devices in health care reached $8,800,000.

This trend shows no signs of stopping: In fact, there has been a 20 percent increase in the usage of WiFi connected mobile devices in health care this year alone.

Monday, November 14, 2011

Using Facebook to Influence Congress

NEW ORLEANS -- The American Medical Association brought Brad Fitch, CEO of the Congressional Management Foundation (CMF), here for a workshop for physician activists on lobbying Congress.Among the numerous interesting tidbits that the data-dripping Fitch dropped was this one:

Sixty-four percent of congressional aides that CMF surveyed say Facebook is an "instant gauge of public opinion on issues they are talking about." When their bosses are undecided on legislation or what to talk about, they are likely to settle on which ones get the most "like's."

Using Facebook as an incoming communication tool to reach Congress? Never thought of that.

Hungry for details, I dug up the CMF's July 201 report, #SocialCongress: Perceptions and Use of Social Media on Capitol Hill. Under the heading "Congressional offices are using social media to help gauge public opinion, augmenting traditional tools used for that purpose," this is what I found:

According to the senior managers (primarily Chiefs of Staff, Deputy Chiefs of Staff and Legislative Directors) and social media managers (staff who identified themselves as having responsibility for their office's social media practices) who responded to our survey, offices have integrated social media into the array of tools they use to understand constituents’ views and opinions. Not surprisingly, these staffers say they rely most on the more tangible and verifiable forms of interaction with constituents, such as attending events in the district or state, receiving personalized messages from constituents, and holding town hall meetings. 
However, it is clear that congressional offices are taking Members’ Facebook friends seriously. Almost two-thirds of the staffers view Facebook as an important source for understanding constituents’ views and opinions. Twitter and YouTube have also clearly gained acceptance on Capitol Hill, with significant percentages of the staffers surveyed  saying these tools are important sources for understanding constituents.
  • Nearly two-thirds (64%) of the senior managers and social media managers surveyed think Facebook is a somewhat or very important tool for understanding constituents’ views and opinions.
  • More than one-third (42%) say Twitter is somewhat or very important for understanding constituents.
  • YouTube is viewed by just over one-third (34%) as somewhat or very important for understanding constituents’ views and opinions.
Facebook recognizes this trend and offers advice for those of us who might want to travel this social media advocacy avenue. In this video, Katie Harbath, Facebook's public policy manager, discusses working with members of Congress and their staff to engage with constituents on the platform.

So where do we find our senators and representatives on Facebook? Surprise -- Facebook has compiled a page at www.facebook.com/congress, which the network says "will highlight innovative uses of Facebook by members of Congress, list members' pages and communicate news and information about Facebook and Congress."

The "innovative uses" include Facebook chats with constituents, videos, and polls. The page also includes sub-pages listing all of the congressional Facebook sites, separated into House and Senate. I signed into Facebook as Texas Medical Association and liked both Texas senators and all the Lone Star State representatives I could find.

Now I just have to come up with a strategy to use this new tool to get TMA-member physicians to engage Capitol Hill on Facebook to build momentum for Congress to fix Medicare's broken physician payment formula.

Here are a few more links of interest:

Sunday, November 13, 2011

How You Are Secretly Driving Away Your Followers and What You CanDo to Stop its

From the SmartBlog on Social Media:
Relevance is essential to any successful social media campaign. Consistency of tone, purpose and content is how you let people know who you are and why they should follow you. Whenever you post something online, you’re adding to a body of work that becomes your brand.

But what about authenticity? Aren’t we all supposed to be authentic now that we’re on social networks? Sure, but it’s important to consider what that term really means in this context. All brands (personal and organizational) have purposes. There are reasons why we do what we do — even if we’re not always aware of our motivations. Authenticity, simply put, is having a constant commitment to your purpose. It’s your ability to follow your “why” without pause that lets people know who you really are (as a person or as an organization) and why they should connect with you. Because people don’t care about what you’re doing, they care about why you do it.

Saturday, November 12, 2011

Social Media Glossary

From "api" to "YouTube," SocialBrite defines all those wacky new social media phrases you might not understand:

The social media landscape is fast changing and filled with strange terms to the uninitiated. Don’t feel intimidated! Here’s a quick guide to some of the terms you may encounter.

Here's an interesting sample, and a term I had never heard:

Copyleft: A play on the word copyright, copyleft is the practice of using copyright law to remove restrictions on distributing copies and modified versions of a work for others and requiring that the same freedoms be preserved in modified versions.

UPDATE: HubSpot just published its own "Ultimate Glossary: 120 Social Media Marketing Terms Explained," in case there's even more words you're trying to learn. (12-31-11)

Friday, November 11, 2011

5 and a Half Tips for Easy But Good Electronic Media

This is based on a short presentation I did for the American Society of Medical Society Executives County Executives Forum on Nov. 11, 2011, in New Orleans. Many thanks to my AAMSE friends for the invitation. Here is the question I was asked to answer: Faced with few resources and even less time, what can county medical societies can do in the electronic media world that pays big dividends in member participation, awareness, recruitment, retention, etc.

Social media is not free. Although a Twitter app, a Facebook account, YouTube access, etc... don't cost any money, they do require time to maintain and get the most out of them. The two things county societies chronically lack are money and time. So what to do?

Here are the five and half tips I offered:

Tip 1: Monitor what's being said about you. Here are some free tools:
Tip 2: Find a champion

Look for someone who is passionate about social media and wouldn't mind "volunteering" their time to help you, teach you, and maybe do some of it for you. Look to your staff or your family (if you have young adult children, they're usually tuned in). The best champion, of course, is one of your members who likes and uses social media and will post your news on Facebook, Tweet about you, post videos of your events.

Tip 3: Give something free to your members

There's so much free out there, take advantage of it. One service we like, which has earned TMA a nice chunk of non-dues revenue, is a weekly news bulletin to our members. We use MultiView but there are other vendors out there, like SmartBriefs. They collate the week's top stories that you want your members to see, news stories that their patients might be asking you about, and send them a weekly e-mail. Our "TMA Weekly Headlines" includes a short description of the article, when and where it was published, a link to the full article, and social media buttons that allow easy sharing.

They do all the work: gather the stories, sign up the advertisers. We spend no more than 15 minutes a week reviewing the draft "Headlines" the day before it goes out.

Tip 4: Video is king; YouTube is free
Video has it all: immediacy, emotion, impact. Video story telling is the most powerful way to get your message out. Nowadays you don't need a fancy studio and a professional videographer to shoot and share video. Nearly every exec has a mini-video recorder on his or her hip.
Consider shooting a quick-and-dirty, 30-second video of one of your physicians:
  • Commenting on the health care policy news of the day
  • Discussing the latest public health problem
  • Promoting an upcoming society event
Then post it straight to YouTube from your phone. Tweet it. Post it on Facebook. Take a few more moments and embed it on your website.

Tip 4.5:  Animoto is fun

Animoto is a free tool that puts together images, video clips, and sound into a nifty looking 30-second video. Then you can post it in all those places I just mentioned. Here's an Animoto video we did about the TMA Calendar of Doom, our newest tool to help TMA members keep up with, and comply with, the avalanche of new state and federal regulations plus commercial insurance rules, that keep coming their way:

Tip 5: Make your members stars

Social media is, well, social. It's all about people -- your people, your doctors. Show them off. Publish RSS feeds from their blogs on your website (here's how we do it at TMA). Post their photos on Facebook. There are 250 million photos posted on Facebook a day, for a good reason. People like to see themselves.) Retweet their Twitter posts. Do all this and they'll return the favor and promote your society and what you're doing.

Thursday, November 10, 2011

Facebook Is Most Popular Social Network for All Ages; LinkedIn Is Second

Mashable reports on a new generational social media study from Forrester:

Of all the social networks, Facebook is the only one that knows no generational limits. From grandparents to teenagers, Facebook — the largest of the social networks — attracts users of all ages. A recent study by Forrester found that of U.S. adults who use social networking sites, 96% of them are on Facebook.

Looking at typical medical society members (Gen X through the Golden Generation), LinkedIn appears to be the only social medium with a substantial showing across the generations.

Wednesday, November 9, 2011

Get The Picture In Facebook Posts To Boost Engagement

Interesting post from AllFacebook.com:

Research keeps pouring in supporting the use of photos in Facebook posts in order to improve engagement.

Did my gratuitous use of a photo of a Facebook page make this post any more interesting to you?

Tuesday, October 25, 2011

The G.O.P.’s Very Rapid Response Team

Excellent article on blogging and advocacy from the Oct. 24, 2011 New York Times:
WASHINGTON — President Obama’s image projected from one of the many television screens that hang in Representative Eric Cantor’s office suite, where the president could be seen telling a crowd in North Carolina that he was open to “any serious idea” Republicans offered on jobs.

Within seconds, Brad Dayspring, Mr. Cantor’s Rasputin of retort, was on the case, his fingers ripping across the keyboard as if individually caffeinated. “Obama says he’s open to any “serious #GOP idea,” typed Mr. Dayspring, the aggressive spokesman for Mr. Cantor, the Republican from Virginia who serves as House majority leader, in a message on Twitter. “Here are 15 jobs bills stalled in the Senate to get him started.”

A link from Mr. Cantor’s blog was quickly pasted in, the send button was hit, and Mr. Dayspring sat back slightly in his chair, pleased.
Read the rest of the article.

Monday, October 24, 2011

How Nonprofits are Using Social Media - "InfoGraphic"

Not sure that I really like the proliferation of "InfoGraphics" I'm seeing all over the marketing web these days, but I think the data in this chart from the good folks at CraigConnects.org is insightful. Couldn't seem to find an appropriate size for the graphic, so I suggest you go to the original to see the detailed information.


Tuesday, October 18, 2011

How to Lasso Doctors into Social Media

Should/could/can all U.S. physicians be writing blogs, sending and reading Tweets, and engaging with the www.wide world on Facebook?

Of course not.

But can we entreat many more doctors to move into social media networks? Can many more physicians use these tools to advance health care policy positions? To improve public health? To establish themselves as thought leaders? To advance their own practices?

Of course.

(l to r) Drs.Sinclair, Ryan,  Dyer, and Katz
Four "socially active" physicians speaking yesterday at the Mayo Clinic's "Health Care Social Media Summit" shared their own experiences and outlined some techniques to overcome their colleagues' primary objections:
  • I don't have time;
  • I'm too old;
  • I'm afraid of liability or violating patient privacy; and
  • I don't like/understand/trust the technology.
I'll walk through all of these issues in just a bit, but the primary objection was much more visceral and intimate: "I don't know why I should do this."

Why should physicians get involved in social media?

"I got into blogging out of jealousy; my wife had a blog," said Richmond, VA, family physician Mark Ryan, MD, who started writing about health system reform and what it would mean to underserved populations. "When my local newspaper wouldn't publish OpEds and letters to the editor, I started writing them for my blog instead."

You can read Dr. Ryan's blog, "Life in Underserved Medicine" at http://www.richmonddoc.blogspot.com/. You can find him on Twitter at @richmonddoc.

Kansas City hospice and palliative care physician Christian Sinclair, MD, said he tried to get too many other doctors to join the social media revolution at once. He admits he was "too enthusiastic, too evangelistic" about what social media could do when they weren't prepared for it. "I needed to meet them where they are at," he said.

That means you have to find what motivates each physician, said Dr. Sinclair, who blogs at http://www.pallimed.org/ and is @ctsinclair on Twitter. What problems do they want to solve?

Where else do you find that motivation? Here's a line that Jen Dyer, MD, a Columbus, Ohio, endocrinologist who is @endogoddess on Twitter, uses: "Are you tired of your patients bringing in Jenny McCarthy's vaccines-cause-autism articles?"

Time, Liability are "Meaningful Concerns" -- Age and Technology Aren't

Matt Katz, MD, a radiation oncologist at Saints Medical Center in New England, says you have to acknowledge physicians' concerns that social media will eat up too much time they don't have or expose them to new liability avenues. And, you can tell them that physician social-media trailblazers have already figured out how to put strict walls about their time online and use some basic common-sense standards to avoid HIPAA privacy violations.

You don't give specific patient advice online just as you wouldn't when giving a community health talk or in private conversations with people you don't know, said Dr. Sinclair. You just don't establish a patient-physician relationship via these networks.

Dr. Katz, who Tweets as @subatomicdoc, reminds prospective physician bloggers and YouTubers that once something is posted, it remains there forever. "Anything I put online, it's going to be something I want my mother to be able to read, my patients, my legislators, my partners," he said.

To protect yourself from the time suck that social media can be, Dr. Dyer recommends you start small. "The easiest way is to start with Twitter," she sad. "Say one thing a day."

Using social media can actually save time for a physician, Dr. Ryan said. He depends on the Twitter users he follows to curate the most important information for him so he doesn't have to look for it. That's what social media experts mean when they say "the news finds you."

"I'm a lot more well-read because of social media," Dr. Dyer said.

None of the panelists thought that age was a legitimate barrier -- "Except in how set they are in their ways," Dr. Sinclair said -- and social media tools are very easy to learn how to use.

Doctors "are really good at learning new things and retaining information and making it practical," Dr. Katz said.

Added Dr. Sinclair, "Can you text? Yes. Can you write an e-mail? Yes. Can you use Word? Yes. Then you can do this."

- Posted using BlogPress from my iPad from Peace Plaza,Rochester,United States

Sunday, October 9, 2011

7 Social Media Habits for the Time-Pressed Nonprofit

From Connecting Up Australia:
  1. Use a content calendar
  2. Use a social media dashboard
  3. Schedule your posts
  4. Filter your feeds
  5. Share what you're reading
  6. Reduce your notifications
  7. Make your response a priority

Tuesday, September 20, 2011

One-Third of Physicians Say They'll "Never" Use Twitter

Interesting findings from some research done in part by my friend Bryan Vartabedian, MD, the Houston-area pediatric gastroenterologist and one of Texas' leaders in the health care/social media field. (Check out, actually suggest that you subscribe to, Bryan's blog at http://www.33charts.com/)

Being a simple-answer kind of guy, I was overwhelmed with the info in the chart below that shows one-third of physicians say they will "never" use Twitter "to share medical knowledge with other physicians," and more than 25 percent say they will never use Facebook.

Bryan, however, looked at what they say they are using now, and he wrote this in a blog post:

When it comes to sharing information with other doctors, facilitated networks and email still seem to rule the day. Video, blogs, real-time micro-blogging, and wikis be damned, it seems doctors prefer to circle the wagons in tight MD verticals or keep it one-to-one/few on email. 70% of physicians in our study use email for professional sharing of information and 50% use facilitated networks like Sermo, Doximity, and Physician Connect. We found that 7% of PCPs and oncologists use Twitter to share amongst themselves. This figure is consistent with Twitter adoption by the general American public.

To me this isn’t surprising based on what I see and hear from my colleagues. What isn’t clear is whether physicians truly prefer closed networks and email or is it that they’ve yet to try and judge the utility of other platforms (I’ll put my money on the latter). I suspect that if we were to look more specifically at the type of content shared doctor-to-doctor we might find that physicians ‘profile’ platforms for different types of sharing.

Monday, September 12, 2011

Nielsen: Social Media Now the Big Online Guerilla

Nielsen: Social Media Report Q3 2011:

Sunday's New York Times offered a good summary of this report, which is worth printing off (as PDF, not their unfriendly slide show version) and reading in depth:

Social media account for 22.5 percent of the time that Americans spend online, according to the report, compared with 9.8 percent for online games and 7.6 percent for e-mail.

That makes social media the No. 1 specific category and the No. 2 category over all, behind “other” ways Americans spend time online, among them perusing adult content, visiting retail Web sites and reading about subjects like sports and health.

Wednesday, August 31, 2011

Social Media Essentials Cheat Sheet

From Kivi Leroux Miller of Nonprofit Marketing Guide:

Kivi says her "cheat sheet" offers "Some Social Media Essentials To Help Put Strategy into Your Social Media Outreach."

Kivi has a simple (name and e-mail address) form to fill out before you download her one-page guide. If you're not already getting her stuff, you should. It's worthwhile.

Here's the link.

Monday, August 29, 2011

65% of online adults use social networking sites, and most describe their experiences in positive terms

Report from the Pew Internet & American Life Project:

For the first time, more than half of ALL U.S. adults now use a social network

Two-thirds of adult internet users (65%) now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. That’s more than double the percentage that reported social networking site usage in 2008 (29%). And for the first time in Pew Internet surveys it means that half of all adults (50%) use social networking sites. The pace with which new users have flocked to social networking sites has been staggering; when we first asked about social networking sites in February of 2005, just 8% of internet users – or 5% of all adults – said they used them.
And most like what they're seeing and doing:

Wednesday, July 27, 2011

8 Ways to Maximize Your YouTube Marketing Results

From Social Media Examiner:
  1. Create compelling videos
  2. Make your video findable
  3. Brand your YouTube channel
  4. Use annotations to build subscribers
  5. Post a bulletin and alert your friends and subscribers
  6. Use YouTube ads
  7. Leverage other social media platforms
  8. Review YouTube Insights for more, um, insights

Tuesday, July 26, 2011

5 Scientifically Proven Ways to Get More ReTweets

An infographic from Dan Zarella.

Summary: To get more ReTweets, you should
  • Tweet Links
  • Ask for ReTweets
  • Stop Talking About Yourself
  • Say New Things
  • Tweet About Twitter

Thursday, June 30, 2011

The Twitter Glossary

From the Twitter Help Center

Don't know your hashtags from your mentions? Here's the answer.

The Twitter Glossary contains lingo and vocabulary used frequently to talk about features and aspects of our service. Following each definition are links to related articles in our help center for further exploration of each term.

Saturday, June 25, 2011

The Best Time to Tweet or Post

From the good people at KissMetrics, from Dan Zarella:
It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure. Use the following data to learn when your audience is most likely to tune in. Be sure to check in with us next week when we discuss timing & email marketing.
  • 5 PM Eastern Time is the best time to tweet.
  • The best tweeting frequency is 1 to 4 tweets per hour.
  • Saturday is the best day to share content on Facebook.
  • Noon Eastern Time is the best time of the day to share content on Facebook.
  • The best sharing frequency on Facebook is 0.5 posts per day.


Tuesday, June 14, 2011

What's Up (or Down) With Facebook US Numbers?

From insidefacebook.com:

Did Facebook have fewer monthly active users in the United States at the start of June than it did at the start of May? What about user counts in other early-adopter countries like Canada and the United Kingdom? Is the company continuing to gain as many new users around the world now as it has in recent years?

Facebook's comment:
From time to time, we see stories about Facebook losing users in some regions. Some of these reports use data extracted from our advertising tool, which provides broad estimates on the reach of Facebook ads and isn’t designed to be a source for tracking the overall growth of Facebook. We are very pleased with our growth and with the way people are engaged with Facebook. More than 50 per cent of our active users log on to Facebook in any given day.

Wednesday, June 8, 2011

The Who, Why And How Of Twitter [INFOGRAPHIC]

A new infographic has taken a deeper look at Twitter’s infrastructure, citing data from several sources, and revealing information on the who, why and how we use Twitter. The study suggests:

•The typical Twitter user is a 20-something hispanic female
•The most popular reason for using Twitter is to keep in touch with friends
•72% of people use Twitter to post personal updates
•24% check Twitter several times each day
•Of the millions of tweets created every day, some 71% produce no reaction (replies or retweets)
•0.05% of Twitter’s total population – that is, the 20,000 or so Twitter ‘elites’ (celebrities, news outlets, brands etc) – receive 50% of all the attention
•72% of the top US companies have a Twitter account

Tuesday, June 7, 2011

Facebook Accounts For 38 Percent Of Sharing Traffic On The Web

ShareThis Study:

Overall, sharing now produces an estimated 10 percent of all Internet traffic and 31 percent of referral traffic to sites from search and social. Search is still about twice as big.

When it comes to sharing on the Web, Facebook rules. Facebook accounts for 38 percent of all sharing referral traffic. Email and Twitter tied for second with 17 percent each. Those are the percentages that actually clicked through. The raw sharing numbers are higher. Facebook makes up 56 percent of all shared content (up from 45 percent in August, 2010), followed by email at 15 percent (down from 34 percent) and Twitter at 8 percent (down from 12 percent). The difference between these two sets of numbers is that some content is shared that is never clicked on, thus the raw numbers are higher.

Tuesday, May 10, 2011

Facebook posting most common social networking activity at association events

From the good folks at Association Advisor:

According to last month’s Association Adviser enews reader poll, nearly 30 percent of respondents said attendees are posting instant updates and photos on their Facebook pages right from the show floor or lobby.

Monday, April 25, 2011

Facebook as communications platform

From Peter Kim of the Dachis Group: "I've been thinking about the different types of possible communication on the Facebook platform."

Wednesday, February 16, 2011

How associations can use social media to build influence and increase their reach

This Q-and-A is with Maddie Grant, chief social media strategist at Social Fish and co-author of “Open Community.”

What are the biggest challenges that associations face when they decide to embrace social media?

Who is the primary audience for an association’s social media efforts? Is it more important to engage association members or the general public?

How can associations use social tools to increase their membership? What platforms work best for member drives?

Many associations have very precise focus areas. How can they go about creating compelling content that broadens their reach while still remaining true to their core mission?

What’s the role of day-to-day staff in an association’s social media presence? Should organizations be hiring new people to handle their social presence or retraining existing staff?

What can large associations learn from small associations about social media? What can small associations learn from large associations?

Wednesday, February 9, 2011

Attentionomics: Captivating Attention in the Age of Content Decay

Great, but certainly not simple, blog post from Edelman's Steve Rubel on how to use various social media platforms, and when -- exactly -- to deploy them, to get the most oomph, comments, retweets, etc...

View more presentations from Edelman Digital.

Tuesday, February 1, 2011

I can’t find you: Search Engine Optimization Basics for Associations (Part 2)

More from SmartBlog Insights
Search Engine Optimization is constantly evolving with new technologies to help web users find the right websites. Last week, we shared tips on SEO basics that will help your association website show up in more industry related searches. Here are a few more:

I can’t find you: Search Engine Optimization Basics for Associations (Part 1)

From SmartBlog Insights
Nice website. Shame I didn’t find it when I did research on your association’s industry.
Associations are natural thought leaders and like to be known as the “go-to-expert” for their niche. However when I ask web users, “How do you research something related to your work,” their answer is almost always “Google.”
Not “I visit my association’s website.”
Search Engine Optimization is constantly evolving with new technologies helping web users find the right websites.
Yet every day I see association websites lacking SEO basics that could help them be shown in more industry related searches.

For all intents and purposes, Google doesn’t even know the site exists. So where should you start?

Thursday, January 13, 2011

Post to Your Facebook Page Every Other Day for the Most Likes

From Social Media Research Guru Dan Zarrella
As pages posted more than once a day they tended to have fewer likes, especially once they got past a 3-posts-per-day level.

Friday, January 7, 2011

The Ten Commandments Of Facebook

From The Frisky:
For all the negative things one can say about Facebook, it would be hard to deny how easy the social networking site makes it to keep in touch with people. But wouldn’t it be so much nicer if all those people had to abide by a few rules of etiquette? ... My proposed list of 10 commandments every Facebook user should be forced to follow or else suffer an eternal afterlife of emoticons and fundraiser pleas from high school algebra partners.

Wednesday, January 5, 2011

Online Generation Gap Shrinking: Still, Millennials Rule

From the great folks at MarketingProfs:
Though the adoption of emerging Web activities such as social media is still dominated by Millennials, older generations are making sharp gains, according to a survey from Pew Research. Moreover, key Internet activities such as email and search are becoming more uniformly popular across all age groups.
Excellent summary of extensive Pew research data. For association folks, look at where your members -- and future members -- are. Is that where you are?


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