Wednesday, January 5, 2011

Online Generation Gap Shrinking: Still, Millennials Rule

From the great folks at MarketingProfs:
Though the adoption of emerging Web activities such as social media is still dominated by Millennials, older generations are making sharp gains, according to a survey from Pew Research. Moreover, key Internet activities such as email and search are becoming more uniformly popular across all age groups.
Excellent summary of extensive Pew research data. For association folks, look at where your members -- and future members -- are. Is that where you are?

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