Wednesday, February 16, 2011

How associations can use social media to build influence and increase their reach

This Q-and-A is with Maddie Grant, chief social media strategist at Social Fish and co-author of “Open Community.”

What are the biggest challenges that associations face when they decide to embrace social media?

Who is the primary audience for an association’s social media efforts? Is it more important to engage association members or the general public?

How can associations use social tools to increase their membership? What platforms work best for member drives?

Many associations have very precise focus areas. How can they go about creating compelling content that broadens their reach while still remaining true to their core mission?

What’s the role of day-to-day staff in an association’s social media presence? Should organizations be hiring new people to handle their social presence or retraining existing staff?

What can large associations learn from small associations about social media? What can small associations learn from large associations?

Wednesday, February 9, 2011

Attentionomics: Captivating Attention in the Age of Content Decay

Great, but certainly not simple, blog post from Edelman's Steve Rubel on how to use various social media platforms, and when -- exactly -- to deploy them, to get the most oomph, comments, retweets, etc...


View more presentations from Edelman Digital.

Tuesday, February 1, 2011

I can’t find you: Search Engine Optimization Basics for Associations (Part 2)

More from SmartBlog Insights
Search Engine Optimization is constantly evolving with new technologies to help web users find the right websites. Last week, we shared tips on SEO basics that will help your association website show up in more industry related searches. Here are a few more:

I can’t find you: Search Engine Optimization Basics for Associations (Part 1)

From SmartBlog Insights
Nice website. Shame I didn’t find it when I did research on your association’s industry.
Associations are natural thought leaders and like to be known as the “go-to-expert” for their niche. However when I ask web users, “How do you research something related to your work,” their answer is almost always “Google.”
Not “I visit my association’s website.”
Search Engine Optimization is constantly evolving with new technologies helping web users find the right websites.
Yet every day I see association websites lacking SEO basics that could help them be shown in more industry related searches.

For all intents and purposes, Google doesn’t even know the site exists. So where should you start?

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