Thursday, June 30, 2011

The Twitter Glossary

From the Twitter Help Center

Don't know your hashtags from your mentions? Here's the answer.

The Twitter Glossary contains lingo and vocabulary used frequently to talk about features and aspects of our service. Following each definition are links to related articles in our help center for further exploration of each term.

Saturday, June 25, 2011

The Best Time to Tweet or Post

From the good people at KissMetrics, from Dan Zarella:
It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure. Use the following data to learn when your audience is most likely to tune in. Be sure to check in with us next week when we discuss timing & email marketing.
  • 5 PM Eastern Time is the best time to tweet.
  • The best tweeting frequency is 1 to 4 tweets per hour.
  • Saturday is the best day to share content on Facebook.
  • Noon Eastern Time is the best time of the day to share content on Facebook.
  • The best sharing frequency on Facebook is 0.5 posts per day.


Tuesday, June 14, 2011

What's Up (or Down) With Facebook US Numbers?


Did Facebook have fewer monthly active users in the United States at the start of June than it did at the start of May? What about user counts in other early-adopter countries like Canada and the United Kingdom? Is the company continuing to gain as many new users around the world now as it has in recent years?

Facebook's comment:
From time to time, we see stories about Facebook losing users in some regions. Some of these reports use data extracted from our advertising tool, which provides broad estimates on the reach of Facebook ads and isn’t designed to be a source for tracking the overall growth of Facebook. We are very pleased with our growth and with the way people are engaged with Facebook. More than 50 per cent of our active users log on to Facebook in any given day.

Wednesday, June 8, 2011

The Who, Why And How Of Twitter [INFOGRAPHIC]

A new infographic has taken a deeper look at Twitter’s infrastructure, citing data from several sources, and revealing information on the who, why and how we use Twitter. The study suggests:

•The typical Twitter user is a 20-something hispanic female
•The most popular reason for using Twitter is to keep in touch with friends
•72% of people use Twitter to post personal updates
•24% check Twitter several times each day
•Of the millions of tweets created every day, some 71% produce no reaction (replies or retweets)
•0.05% of Twitter’s total population – that is, the 20,000 or so Twitter ‘elites’ (celebrities, news outlets, brands etc) – receive 50% of all the attention
•72% of the top US companies have a Twitter account

Tuesday, June 7, 2011

Facebook Accounts For 38 Percent Of Sharing Traffic On The Web

ShareThis Study:

Overall, sharing now produces an estimated 10 percent of all Internet traffic and 31 percent of referral traffic to sites from search and social. Search is still about twice as big.

When it comes to sharing on the Web, Facebook rules. Facebook accounts for 38 percent of all sharing referral traffic. Email and Twitter tied for second with 17 percent each. Those are the percentages that actually clicked through. The raw sharing numbers are higher. Facebook makes up 56 percent of all shared content (up from 45 percent in August, 2010), followed by email at 15 percent (down from 34 percent) and Twitter at 8 percent (down from 12 percent). The difference between these two sets of numbers is that some content is shared that is never clicked on, thus the raw numbers are higher.


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