Wednesday, June 8, 2011

The Who, Why And How Of Twitter [INFOGRAPHIC]

A new infographic has taken a deeper look at Twitter’s infrastructure, citing data from several sources, and revealing information on the who, why and how we use Twitter. The study suggests:

•The typical Twitter user is a 20-something hispanic female
•The most popular reason for using Twitter is to keep in touch with friends
•72% of people use Twitter to post personal updates
•24% check Twitter several times each day
•Of the millions of tweets created every day, some 71% produce no reaction (replies or retweets)
•0.05% of Twitter’s total population – that is, the 20,000 or so Twitter ‘elites’ (celebrities, news outlets, brands etc) – receive 50% of all the attention
•72% of the top US companies have a Twitter account

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