Tuesday, December 27, 2011

Top 10 Need-to-Knows About Social Networking and Where It’s Headed

Excellent white paper from the good folks at comScore, Inc


The importance of social networking in today’s online experience cannot be overstated. Social networking is the most popular online activity worldwide accounting for nearly 1 in every 5 minutes spent online in October 2011, and reaches 82 percent of the world’s Internet population, representing 1.2 billion users around the globe.

Wednesday, December 14, 2011

Facebook refers 1,000 times more traffic than Google+

The good folks at PR Daily report on a new study from Net Applications that finds Facebook is "responsible for two-thirds of all Web traffic referred by social media sites."

Facebook referred 0.66 percent of all Web traffic from social networks, which means that out of every 10,000 times someone clicked on a link, 66 were links posted on Facebook, according to Net Applications.

Nos. 2 and 3, according to the report, are StumbleUpon and YouTube. The remaining social networks—including big players like LinkedIn, Twitter, and Google+—barely make a blip compared with the traffic that Facebook drives.

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