Friday, December 7, 2012

Social Media Cheet Sheet

Which social media network to use, why? Those are some frequent questions association communicators ask these days.

BrandLoveLLC shared this infographic:

Here’s how SDL SM2 ranked the Top 9 Social Networks for Small and Medium-sized Businesses based on the following criteria:

  • Reach: How Many Members
  • Time Investment Required
  • Quality of Interaction (from a business perspective)
  • Fun (our highly-scientific and proprietary research)

Thursday, December 6, 2012

Get Your Social Media Graphics JUST Right

What's the right size for the banner on your Twitter page? How about a video on Facebook?

The good folks at LunaMetrics have composed a very useful and useable infographic they call "The Ultimate Complete Final Social Media Sizing Cheat Sheet."

So, without further ado, here it is – the ultimate, complete, final social media sizing cheat sheet. As before, you can find a simple text list of the pixel dimensions at the bottom. Save this sucker on your hard drive and never Google ‘Facebook cover photo size’ again.

Monday, October 1, 2012

I Don't Have TIME for Social Media

Ten good suggestions for associations staffers from Shannon Otto at Member Clicks on how to "create meaningful content when you’re totally pressed for time."

It's probably pretty annoying to have people constantly telling you you need to be tweeting, Facebooking and blogging on top of everything else you’re responsible for - especially as a small staff association professional. It’s probably extremely frustrating when there are barely enough hours in the day for you to juggle your everyday tasks, let alone add social networking to the mix.
Yet, it’s important for your association to be viewed as an expert in the field. For one thing, members will appreciate it. And those members can create positive word-of-mouth marketing for the organization.

Friday, September 21, 2012

From the Government -- and Helpful!

If the government can do it, so can you. Check out the CDC's Health Care Communicator's Social Media Toolkit for 1) some guidance on your own work, and 2) a possible template of a social media toolkit you can produce for your members.

This toolkit was developed by the Electronic Media Branch, Division of News and Electronic Media, Office of the Associate Director of Communication at the Centers for Disease Control and Prevention (CDC). It was designed to provide guidance and to the share lessons learned in more than three years of integrating social media into CDC health communication campaigns, activities and emergency response efforts. In this guide, you will find information to help you get started using social media—from developing governance to determining which channels best meet your communication objectives to creating a social media strategy. You will also learn about popular channels you can incorporate into your plan, such as blogs, video-sharing sites, mobile applications and RSS feeds. This toolkit is intended for a beginner audience, although some viewers with an intermediate level may find parts of the toolkit useful.

Topics include the basics, tools, campaign examples, and strategy and evaluation worksheets you can download.

Tuesday, September 18, 2012

Five Types of Nonprofit Tweets Guaranteed to Get Retweeted

Good post, full of examples, from Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

The list:

  1. Powerful stats that speak to your mission and programs.
  2. Quotes that inspire social good. (I'm personally not so sure how useful these tweets are.)
  3. Well-formatted, easy-to-read, factual tweets.
  4. Position statements spoken with clarity and conviction
  5. Tweets that tap into the #BreakingNews cycle.

Monday, September 17, 2012

Social Media Posting Guide

Worried about using social media to your best advantage without making stupid mistakes that undercut your effectiveness?

Check out the Social Media Posting Guide from Top Nonprofits for some great advice ranging from "Know your audience," to "best retweeting time is noon to 4 pm."

See graphic below or download a full-size PDF for closer study.

Friday, September 14, 2012

Tweet it Again, Sam -- And Again?

How Many Times Can You Tweet the Same Tweet?, from the New York Times' Melinda Emerson, is an excellent guide to making sure your post is in the stream whenever your readers put their Twitter oar in the water.

With additional advice from Alltop's Guy Kawasaki and Stephanie Chandler of Authority Publishing, Emerson answers this key Twitter question: "How many times can you share the same piece of content? How do you strike a balance between making sure you reach all of your followers and making sure you don’t annoy all of your followers?"

As Kawasaki explains, "People in different time zones and people in the same time zone visit Twitter at different times, so you need to keep posting your content to accommodate all these people."

Emerson's strategy includes this:

When I publish a fresh piece of content, I always share it four times — every three hours the first day it is released. As the week goes on, I reduce the number of times it’s tweeted. I use analytics to help me decide what content to keep sharing past the first week.

Monday, August 27, 2012

How to Write the Perfect Facebook Post

Katy Ryan Schamberger at V3 Integrated Marketing says the perfect Facebook post includes a number of elements:
  • A call to action that points to another Facebook element, a website or a blog.
  • Targeting to a specific country, language or other parameters
  • An image
  • Mobile-friendly language and visuals (photos or video)

Thursday, July 19, 2012

From the good folks at Stratton Publishing:

If you’ve ever wondered how some associations can have more than 100,000 followers on Facebook while you stare at your double-digit number of fans that never seems to budge despite your best efforts, take heart. With a little planning and smart decision making, you, too, can cultivate a blissful relationship with your audience. The secret is having a realistic online content strategy that helps to continually foster a connection with readers.

Their three tips (good for real-life "engagement" as well!) are: (1) Take it slow; (2) Keep the romance alive; and (3) Stay committed.

Friday, July 13, 2012

How to Live-tweet from an Event

Since so many association conferences make for great opportunities to spread the word via the Twittersphere, here are 21 great before/during/after suggestions from the good folks at Mashable:

... live-tweeting is a skill - how to add to the experience for those within the event; inform non-attendees monitoring the event hastag; twapplaud good speakers; avoid typos - and (very importantly) not annoy your followers by flooding their stream with tweets which don't interest them or don't make sense. Intelligent live tweeting helps you make a positive impression up there on the big conference screen and may well make you make contacts and friendships. Accidentally using the event hastag when asking your partner to order a curry tonight won't.

Here's the advice we give to those out to represent eModeration at an event. Hope you find it useful too.

Friday, June 22, 2012

Anatomy of the Perfect Tweet

Michael Sebastian at Health Care Communication News has followed a series of articles further delving into the mathmatical variations that propel a tweet into viral reproduction.

(In case you want to get closer to the source, here's "Why the World's Most Perfect News Tweet Is Kind of Boring" from The Atlantic, and the original research - The Pulse of News in Social Media: Forecasting Popularity from UCLA and Hewlett-Packard's HP Labs.)

Here are Michael's eight tips:

  • Include links
  • Opt for timely news (most of the time)
  • Share tech news (or maybe mention a celebrity)
  • Use “you” instead of “I”
  • Calm down
  • Embrace verbosity, to an extent (max 130 characters)
  • Use punctuation, especially colons and periods
  • Drop a brand name.

Wednesday, June 13, 2012

Physicians Overwhelmingly Prefer - But Don't Get - CME Online

Findings from a recent survey by ON24 and the MedData group:

In a survey of 971 physician participants across a variety of specialties, the study found that the overwhelming majority of doctors (84.1%) would prefer to attend continuing medical education (CME) training online, followed by:

  • Pharmaceutical Education – 31.6%
  • Dinner Meetings – 29.4%
  • Medical Device Training – 27.1%

However, only 6.4% say they actually participate in virtual training or any type of virtual event very often. But that’s set to change.

Thursday, May 24, 2012

Learn the Five Forbidden Secrets of Digital Health Masters

Five solid tips from Fard Johnmar at Walking the Path:

In our fast-paced, confusing digital and social world, wouldn’t be nice to have a series of tools and techniques that will help you not only keep up, but stay ahead of the curve? I’ve traveled the virtual world quite a bit over the years and have gathered five forbidden secrets I’ve learned you can use to drive your digital health success.

His "Five Forbidden Secrets":

  • Read the Right Books
  • Let Machines Do the Work for You
  • Embrace Your Role as a Digital Health Storyteller
  • Know the Fundamentals of How and Why People Consume Digital and Social Media Content (Steve's note: There's a whole lot more to this than can be shared ina blog post ... or a book. But it's still good advice.)
  • Understand How and Why Online Health Content Inspires Action (i.e., Changes Behavior)

Tuesday, May 22, 2012

12-Word Social Media Policy from Mayo Clinic

Simple and intuitive -- and it rhymes to make it easy to remember. What more could you ask for?

  • Don’t Lie, Don’t Pry
  • Don’t Cheat, Can’t Delete
  • Don’t Steal, Don’t Reveal

Read the explanation and a few extenders. (You knew it couldn't be that simple.)

Monday, May 14, 2012

What Makes a Great Tweet?

From Harvard Business Review

Graphical view of results of study from Carnegie-Mellon, MIT, and Georgia Institute of Technology. To make it into the 36 percent of Tweets rated "worth reading," the authors advise, "Be clear, not cryptic or insidery. Don’t overuse hashtags, and don’t retweet one-on-one conversations."

Friday, May 4, 2012

How to Cheat at Klout

From Social Media Today:

The title of this article is misleading but it grabs your attention, kind of like what Klout does anyway. (By the way, TMA's Klout score just rebounded back to 50. WooHoo!)

Here are the author's five suggestions, which are worthwhile:

  1. Tweet more often
  2. Specialize  
  3. Follow the crowd
  4. Suck up
  5. Get happy!

If you're interested in the whole concept of social media rating scores, let me recommend a book I'm reading Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, by Mark Schaefer.

Saturday, April 28, 2012

The 7 Acts of Content Curation

From Steve Rosenbaum (@magnify)
Author of "Curation Nation" --

Digital Now 12 - April 28, 2012

1. Content curators bundle - facts, tweets, links, images, ideas (We read everything so you don't have to.) Turn your members into listeners for you.

2. Content curators arrange and re-order (Deciding what's important in your area is the thing that Google can't do)

3. Content curators distribute their curated collections - people want their information where they want it, when they want it. You can't just put it on your website

4. Content curators have a voice - show that all the things you gather and share are part of a greater whole, that it comes from you

5. Content curators separate signal from noise

6. Content curators invite and welcome participation (members are our critical natural resource - a bunch of smart people)

7. Content curators are all about the mix - Explain why you're delivering what you're delivering; Retweets aren't endorsements; they're pointers

What you need to curate for your members:
- Public: Industry information, news and events, real-time tracking of social media
- Private: Member knowledge, category expertise, early warning indicators

Best Curation Practices
- Define quality for your members
- Context is key
- Well-curated sites tell an ongoing story
- Have a theme, and embrace it (People come to you for your point of view)

Choose your "digital clothing" carefully - your endorsements, likes, RS, and posts matter
Listening is more powerful than speaking - gather, organize, and filter good stuff
In a noisy world, readers hunger for and embrace sclarity
Curation tools: pearltrees,, storify,,,, curata

Location:World Dr,Orlando,United States

Friday, April 27, 2012

Monday, April 23, 2012

The Future of Mobile

Very well done slide deck from Henry Blodget, CEO of Business Insider on platformers, users, uses, and trends. Worth your time to peruse -- or grab a few useful stats or slides.

Sunday, April 22, 2012

Legal Risks in Social Media Use by Nonprofits

From Law For Change - "The Legal Forum for Social Innovators"

As your nonprofit organization grows its social media presence, be sure to take steps to avoid the many potential legal traps in the online world, which should include formulating a social media policy to guide your employees on acceptable online behavior. Below are some tips and pointers on avoiding legal troubles in the use of social media.

Five things that Law for Change thinks you should keep in mind, mostly common sense:

  1. Direct your employees not to post anything that they would not want to see on the front page of The New York Times or to hear on the witness stand.
  2. Actions taken by an organization's employees can be held against the organization.
  3. If you're not allowed to do it in the "real world," you're probably not allowed to do it in a virtual world.
  4. Implement a social media policy to govern use of social media by employees.
  5. Instruct employees to use only official organization social media accounts for conducting business.

Saturday, February 11, 2012

Four Basics of Twitter Visiblity

From Danielle Leitch, on Social Media Today:

Twitter has exploded onto the social media circuit in recent years. More and more companies are creating accounts and establishing a Twitter presence – to the point where it’s become a standard marketing practice. But, just like any other social media account you initiate, a Twitter account is not something you just create and forget about. To reap any benefit, it should be cultivated properly, starting with these basics:
  • Optimize your page and Tweets
  • Optimize your Twitter bio
  • Link
  • Link back

Friday, February 10, 2012

Facebook Dominates - in Size and Stickiness - Rapidly Expanding Social Media Universe

From ComScore: Social Universe Still Quickly Expanding | ClickZ

A wide-ranging report from comScore found that while leader Facebook continues its impressive growth - reaching three out of four U.S. users - relative newcomers like Tumblr, Pinterest, and Google+ are evolving and growing at a steady clip.

Facebook, as everyone knows, is the category leader, but its audience size only tells half the story. "The more significant growth trend…was in average user engagement, which jumped 32 percent in the past year to just over 7 hours per visitor in December," said comScore.

And, finally, ClickZ adds:

The U.S. online video audience cracked 100 million in December, 43 percent higher than one year ago. The number of video streams grew as fast, rising 44 percent to 43.5 billion in December.

Wednesday, February 8, 2012

Only About a Third of Tweets Are Worth Reading

Shared by the great folks at Mashable:

Researchers at Carnegie Mellon, MIT and Georgia Tech joined forces to get a sense of how most tweets go over. They created a website called Who Gives a Tweet? that was sort of like a Hot or Not for tweets: Users were promised feedback on their tweets if they agreed to anonymously rate tweets for people they already follow.

Plus, suggestions from the study authors on "What Not to Tweet."

Sunday, February 5, 2012

Understanding Social Media in Terms of Donuts

A few months back, I posted Social Media Explained So Your Mom Would Get It, a well-shared image that explains social media in terms of, well, peeing.

Here's another that's more socially acceptable and covers even more social media platforms. (Just wish I knew to whom I could credit it).


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