Saturday, February 11, 2012

Four Basics of Twitter Visiblity

From Danielle Leitch, on Social Media Today:

Twitter has exploded onto the social media circuit in recent years. More and more companies are creating accounts and establishing a Twitter presence – to the point where it’s become a standard marketing practice. But, just like any other social media account you initiate, a Twitter account is not something you just create and forget about. To reap any benefit, it should be cultivated properly, starting with these basics:
  • Optimize your page and Tweets
  • Optimize your Twitter bio
  • Link
  • Link back

Friday, February 10, 2012

Facebook Dominates - in Size and Stickiness - Rapidly Expanding Social Media Universe

From ComScore: Social Universe Still Quickly Expanding | ClickZ

A wide-ranging report from comScore found that while leader Facebook continues its impressive growth - reaching three out of four U.S. users - relative newcomers like Tumblr, Pinterest, and Google+ are evolving and growing at a steady clip.

Facebook, as everyone knows, is the category leader, but its audience size only tells half the story. "The more significant growth trend…was in average user engagement, which jumped 32 percent in the past year to just over 7 hours per visitor in December," said comScore.

And, finally, ClickZ adds:

The U.S. online video audience cracked 100 million in December, 43 percent higher than one year ago. The number of video streams grew as fast, rising 44 percent to 43.5 billion in December.

Wednesday, February 8, 2012

Only About a Third of Tweets Are Worth Reading

Shared by the great folks at Mashable:

Researchers at Carnegie Mellon, MIT and Georgia Tech joined forces to get a sense of how most tweets go over. They created a website called Who Gives a Tweet? that was sort of like a Hot or Not for tweets: Users were promised feedback on their tweets if they agreed to anonymously rate tweets for people they already follow.

Plus, suggestions from the study authors on "What Not to Tweet."

Sunday, February 5, 2012

Understanding Social Media in Terms of Donuts

A few months back, I posted Social Media Explained So Your Mom Would Get It, a well-shared image that explains social media in terms of, well, peeing.

Here's another that's more socially acceptable and covers even more social media platforms. (Just wish I knew to whom I could credit it).


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