Friday, February 10, 2012

Facebook Dominates - in Size and Stickiness - Rapidly Expanding Social Media Universe

From ComScore: Social Universe Still Quickly Expanding | ClickZ

A wide-ranging report from comScore found that while leader Facebook continues its impressive growth - reaching three out of four U.S. users - relative newcomers like Tumblr, Pinterest, and Google+ are evolving and growing at a steady clip.

Facebook, as everyone knows, is the category leader, but its audience size only tells half the story. "The more significant growth trend…was in average user engagement, which jumped 32 percent in the past year to just over 7 hours per visitor in December," said comScore.

And, finally, ClickZ adds:

The U.S. online video audience cracked 100 million in December, 43 percent higher than one year ago. The number of video streams grew as fast, rising 44 percent to 43.5 billion in December.

No comments:


Related Posts with Thumbnails