Sunday, April 22, 2012

Legal Risks in Social Media Use by Nonprofits

From Law For Change - "The Legal Forum for Social Innovators"

As your nonprofit organization grows its social media presence, be sure to take steps to avoid the many potential legal traps in the online world, which should include formulating a social media policy to guide your employees on acceptable online behavior. Below are some tips and pointers on avoiding legal troubles in the use of social media.

Five things that Law for Change thinks you should keep in mind, mostly common sense:

  1. Direct your employees not to post anything that they would not want to see on the front page of The New York Times or to hear on the witness stand.
  2. Actions taken by an organization's employees can be held against the organization.
  3. If you're not allowed to do it in the "real world," you're probably not allowed to do it in a virtual world.
  4. Implement a social media policy to govern use of social media by employees.
  5. Instruct employees to use only official organization social media accounts for conducting business.

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