Thursday, May 24, 2012

Learn the Five Forbidden Secrets of Digital Health Masters

Five solid tips from Fard Johnmar at Walking the Path:

In our fast-paced, confusing digital and social world, wouldn’t be nice to have a series of tools and techniques that will help you not only keep up, but stay ahead of the curve? I’ve traveled the virtual world quite a bit over the years and have gathered five forbidden secrets I’ve learned you can use to drive your digital health success.


His "Five Forbidden Secrets":

  • Read the Right Books
  • Let Machines Do the Work for You
  • Embrace Your Role as a Digital Health Storyteller
  • Know the Fundamentals of How and Why People Consume Digital and Social Media Content (Steve's note: There's a whole lot more to this than can be shared ina blog post ... or a book. But it's still good advice.)
  • Understand How and Why Online Health Content Inspires Action (i.e., Changes Behavior)

Tuesday, May 22, 2012

12-Word Social Media Policy from Mayo Clinic

Simple and intuitive -- and it rhymes to make it easy to remember. What more could you ask for?

  • Don’t Lie, Don’t Pry
  • Don’t Cheat, Can’t Delete
  • Don’t Steal, Don’t Reveal

Read the explanation and a few extenders. (You knew it couldn't be that simple.)

Monday, May 14, 2012

What Makes a Great Tweet?

From Harvard Business Review

Graphical view of results of study from Carnegie-Mellon, MIT, and Georgia Institute of Technology. To make it into the 36 percent of Tweets rated "worth reading," the authors advise, "Be clear, not cryptic or insidery. Don’t overuse hashtags, and don’t retweet one-on-one conversations."



Friday, May 4, 2012

How to Cheat at Klout

From Social Media Today:

The title of this article is misleading but it grabs your attention, kind of like what Klout does anyway. (By the way, TMA's Klout score just rebounded back to 50. WooHoo!)

Here are the author's five suggestions, which are worthwhile:

  1. Tweet more often
  2. Specialize  
  3. Follow the crowd
  4. Suck up
  5. Get happy!

If you're interested in the whole concept of social media rating scores, let me recommend a book I'm reading Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, by Mark Schaefer.

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