Friday, June 22, 2012

Anatomy of the Perfect Tweet

Michael Sebastian at Health Care Communication News has followed a series of articles further delving into the mathmatical variations that propel a tweet into viral reproduction.

(In case you want to get closer to the source, here's "Why the World's Most Perfect News Tweet Is Kind of Boring" from The Atlantic, and the original research - The Pulse of News in Social Media: Forecasting Popularity from UCLA and Hewlett-Packard's HP Labs.)

Here are Michael's eight tips:

  • Include links
  • Opt for timely news (most of the time)
  • Share tech news (or maybe mention a celebrity)
  • Use “you” instead of “I”
  • Calm down
  • Embrace verbosity, to an extent (max 130 characters)
  • Use punctuation, especially colons and periods
  • Drop a brand name.

Wednesday, June 13, 2012

Physicians Overwhelmingly Prefer - But Don't Get - CME Online

Findings from a recent survey by ON24 and the MedData group:

In a survey of 971 physician participants across a variety of specialties, the study found that the overwhelming majority of doctors (84.1%) would prefer to attend continuing medical education (CME) training online, followed by:

  • Pharmaceutical Education – 31.6%
  • Dinner Meetings – 29.4%
  • Medical Device Training – 27.1%

However, only 6.4% say they actually participate in virtual training or any type of virtual event very often. But that’s set to change.


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