Friday, June 22, 2012

Anatomy of the Perfect Tweet

Michael Sebastian at Health Care Communication News has followed a series of articles further delving into the mathmatical variations that propel a tweet into viral reproduction.

(In case you want to get closer to the source, here's "Why the World's Most Perfect News Tweet Is Kind of Boring" from The Atlantic, and the original research - The Pulse of News in Social Media: Forecasting Popularity from UCLA and Hewlett-Packard's HP Labs.)

Here are Michael's eight tips:

  • Include links
  • Opt for timely news (most of the time)
  • Share tech news (or maybe mention a celebrity)
  • Use “you” instead of “I”
  • Calm down
  • Embrace verbosity, to an extent (max 130 characters)
  • Use punctuation, especially colons and periods
  • Drop a brand name.

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