Thursday, July 19, 2012

From the good folks at Stratton Publishing:

If you’ve ever wondered how some associations can have more than 100,000 followers on Facebook while you stare at your double-digit number of fans that never seems to budge despite your best efforts, take heart. With a little planning and smart decision making, you, too, can cultivate a blissful relationship with your audience. The secret is having a realistic online content strategy that helps to continually foster a connection with readers.

Their three tips (good for real-life "engagement" as well!) are: (1) Take it slow; (2) Keep the romance alive; and (3) Stay committed.

Friday, July 13, 2012

How to Live-tweet from an Event

Since so many association conferences make for great opportunities to spread the word via the Twittersphere, here are 21 great before/during/after suggestions from the good folks at Mashable:

... live-tweeting is a skill - how to add to the experience for those within the event; inform non-attendees monitoring the event hastag; twapplaud good speakers; avoid typos - and (very importantly) not annoy your followers by flooding their stream with tweets which don't interest them or don't make sense. Intelligent live tweeting helps you make a positive impression up there on the big conference screen and may well make you make contacts and friendships. Accidentally using the event hastag when asking your partner to order a curry tonight won't.

Here's the advice we give to those out to represent eModeration at an event. Hope you find it useful too.


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