Thursday, July 19, 2012

From the good folks at Stratton Publishing:

If you’ve ever wondered how some associations can have more than 100,000 followers on Facebook while you stare at your double-digit number of fans that never seems to budge despite your best efforts, take heart. With a little planning and smart decision making, you, too, can cultivate a blissful relationship with your audience. The secret is having a realistic online content strategy that helps to continually foster a connection with readers.

Their three tips (good for real-life "engagement" as well!) are: (1) Take it slow; (2) Keep the romance alive; and (3) Stay committed.

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