Friday, September 21, 2012

From the Government -- and Helpful!

If the government can do it, so can you. Check out the CDC's Health Care Communicator's Social Media Toolkit for 1) some guidance on your own work, and 2) a possible template of a social media toolkit you can produce for your members.

This toolkit was developed by the Electronic Media Branch, Division of News and Electronic Media, Office of the Associate Director of Communication at the Centers for Disease Control and Prevention (CDC). It was designed to provide guidance and to the share lessons learned in more than three years of integrating social media into CDC health communication campaigns, activities and emergency response efforts. In this guide, you will find information to help you get started using social media—from developing governance to determining which channels best meet your communication objectives to creating a social media strategy. You will also learn about popular channels you can incorporate into your plan, such as blogs, video-sharing sites, mobile applications and RSS feeds. This toolkit is intended for a beginner audience, although some viewers with an intermediate level may find parts of the toolkit useful.

Topics include the basics, tools, campaign examples, and strategy and evaluation worksheets you can download.

Tuesday, September 18, 2012

Five Types of Nonprofit Tweets Guaranteed to Get Retweeted

Good post, full of examples, from Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

The list:

  1. Powerful stats that speak to your mission and programs.
  2. Quotes that inspire social good. (I'm personally not so sure how useful these tweets are.)
  3. Well-formatted, easy-to-read, factual tweets.
  4. Position statements spoken with clarity and conviction
  5. Tweets that tap into the #BreakingNews cycle.

Monday, September 17, 2012

Social Media Posting Guide

Worried about using social media to your best advantage without making stupid mistakes that undercut your effectiveness?

Check out the Social Media Posting Guide from Top Nonprofits for some great advice ranging from "Know your audience," to "best retweeting time is noon to 4 pm."

See graphic below or download a full-size PDF for closer study.

Friday, September 14, 2012

Tweet it Again, Sam -- And Again?

How Many Times Can You Tweet the Same Tweet?, from the New York Times' Melinda Emerson, is an excellent guide to making sure your post is in the stream whenever your readers put their Twitter oar in the water.

With additional advice from Alltop's Guy Kawasaki and Stephanie Chandler of Authority Publishing, Emerson answers this key Twitter question: "How many times can you share the same piece of content? How do you strike a balance between making sure you reach all of your followers and making sure you don’t annoy all of your followers?"

As Kawasaki explains, "People in different time zones and people in the same time zone visit Twitter at different times, so you need to keep posting your content to accommodate all these people."

Emerson's strategy includes this:

When I publish a fresh piece of content, I always share it four times — every three hours the first day it is released. As the week goes on, I reduce the number of times it’s tweeted. I use analytics to help me decide what content to keep sharing past the first week.


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