Wednesday, October 16, 2013

Association Social Media Best Practices

By Maggie McGary
Presentation from an Association TRENDS TRENDS Communications LIVE Event

You can read the text version of the presentation here.

Thursday, August 8, 2013

Facebook for Associations

Image representing Facebook as depicted in Cru...
Image via CrunchBase

As promised, I'm catching up with Avectra's recommendations on how associations can better use Facebook.

The good news is that if your association is already up and running on Facebook, you’re on the right track. However, if you’re experiencing a case of “What Now?”, then you’ve come to the right place. We have some best practices that can help you grow your social audience and improve member participation.

Their suggestions:

  • Content variety
  • Picture pages
  • Get the word out
  • Calls to action
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Monday, July 29, 2013

Twitter for Associations

Making the Most of Social Media: Twitter for Associations | Avectra Blog

Second in their series. I have to catch back up to see the Facebook post.

Here's Avectra's how-to tips:

  • Make the Most of Your (140) Characters
  • Be Responsive and Helpful
  • Build Your Audience
  • Calls to Action

Thursday, March 21, 2013

Good and Bad Tweet Types for Nonprofits

From NonProfitTech.Org

Five Types of Nonprofit Tweets Guaranteed to Get Retweeted:

  1. Powerful stats that speak to your mission and programs.
  2. Quotes that inspire social good.
  3. Well-formatted, easy to read factual tweets.
  4. Position statements spoken with clarity and conviction.
  5. Tweets that tap into the #BreakingNews cycle.

Five Types of Tweets Nonprofits Should Never Post on Twitter

  1. Truncated automated tweets from Facebook.
  2. Automated tweets announcing new photos posted on Facebook.
  3. Tweets with too many (more than two) hashtags.
  4. Poorly formatted tweets.
  5. Tweets with semicolons.


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