Thursday, August 8, 2013

Facebook for Associations

Image representing Facebook as depicted in Cru...
Image via CrunchBase

As promised, I'm catching up with Avectra's recommendations on how associations can better use Facebook.

The good news is that if your association is already up and running on Facebook, you’re on the right track. However, if you’re experiencing a case of “What Now?”, then you’ve come to the right place. We have some best practices that can help you grow your social audience and improve member participation.

Their suggestions:

  • Content variety
  • Picture pages
  • Get the word out
  • Calls to action
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